CHI said that great love stories end? Sometimes, a well -stuffed sandwich is enough to start them again. Thirty -five years later Harry I present you Sally, Meg Ryan and Billy Crystal They returned to the “Katz’s Delicatessen” in New York, recreating the iconic scene that made the history of cinema. But this time, this is not a film: the duo is the protagonist of one commercial for mayonnaise Hellmann’s, which will be broadcast during the Super Bowl.
A return that mixes nostalgia, irony and a good dose of marketing, but above all that reports on the screen one of the most loved couples of romantic comedies. And judging by the first images, alchemy Between the two it is still intact.
Harry I present you Sallythe iconic scene relives in a spot
In the spot that will be broadcast during the American football final, the most viewed TV event in the United States, Meg Ryan and Billy Crystal are sitting Exactly at the same table as the 1989 film. Sally tastes a Panino with mayonnaise And his enthusiasm is so overwhelming as to bring the Famous curtain of simulated orgasm. Everything ends with The unmistakable joke: “I take what she takes”pronounced by the actress Sydney Sweeneynew face of romantic comedies.
Nostalgia and marketing: winning combination
It is no coincidence that Hellmann’s has chosen Harry I present you Sally For his super Bowl spot. The operation focuses on Two irresistible elements for the public: humor and nostalgia. “We want to continue to surprise people and do something a little more unexpected,” he declared to Variety Jessica GrororiouUnilever marketing vice -president. And in fact, the strategy is perfectly in line with the trend of recent years: do relive iconic scenes of cinema to link them to commercial products.
Meg Ryan and Billy Crystal in Harry I present you Sally: 35 years and not hearing them
Billy Crystal and Meg Ryan did not expect to return to Harry and Sally after all these years. Yet theirs relationship remained intact. “It seemed that all this time had passed,” said Crystal. For the “ex -girlfriend of America”, the secret of the longevity of the film is simple: «The idea that men and women can be friends it was one delicate issue in the 1980s, and it is still today». And maybe that’s why, after 35 years, Harry I present you Sally It remains a classic of romantic comedy that never goes out of fashion.
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