Because fraud via web shops is commonplace, consumers look for authentic products, preferably from a small family business with a long history. But practice proves to be unruly: claims such as ‘decades of craftsmanship’, ‘original’ or ‘handmade’ are regularly misleading, as people who order something online notice. Some receive junk that does not come close to the promised product, others receive nothing at all.
© 123RF
Image for illustration.
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