Sand you thought that the only marinade was the one in the kitchen, TikTok will change your mind. The new trend that’s going crazy on Chinese social media is called “marinate your clothes in perfume” and could modify the relationship between fashion and fragrances. In practice, it is about soak your clothes with your favorite perfumetransforming them into garments that give off a persistent and distinctive aroma. But while some praise this practice as ingenious, others question the risks to tissues. Let’s see what it is and why it is causing so much discussion.
“Marinating” clothes in perfume: how the trend was born
It all started with a video posted by the user @EarthlingSabiin which she showed herself while he soaked a white shirt in perfume Lost Cherry by Tom Ford. The video, titled “Marinating my evening top,” quickly garnered 1.9 million views, sparking comments ranging from enthusiastic to skeptical. Some users have shared personal techniques, such as store the garment in a plastic bag to intensify the effect or iron the fabric after applying the perfume. The community is divided between those who consider marinating a brilliant idea and those who fear ruining their clothes.
Works? Yes, but at a price
Those who have tried this technique confirm that it works: the smell remains imprinted for dayseven resisting washing. «I marinated a cardigan with Baccarat Rouge and the smell never went away,” one user wrote in the comments. However, it must be said that this persistence can prove to be a double-edged sword. The perfumes contain alcohol and oils that they can stain fabricsespecially light or delicate ones. Furthermore, not all fragrances maintain the same olfactory profile over time, risking be unpleasant after a few days.
An idea worth trying, but with caution
If curiosity piques you, even better proceed with caution. Test the marinade on dark or low-value items and evaluate the effect before applying it to your favorite pieces. Keep in mind that perfumes are formulated to interact with the heat of the skin: applying them to the fabric could alter its essence. Whether it is a piece of genius or a passing madness, in these cases it is always good to maintain a pinch of balance.
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