With almost 40 years of experience and an excellent reputation for inclusive fashion, YOEK is ready to further expand its presence in Germany, one of Europe’s most influential fashion markets. The Dutch label, known for its vibrant and sophisticated design, has already established a significant position in the industry. Now YOEK is looking for committed and well-connected representatives in the fashion sector to initiate the next chapter of their growth. The partnership aims to increase the brand’s visibility in brick-and-mortar retail, strengthen relationships with existing retail partners and pave the way for it to realize its full potential in the German market.
Creative, inclusive and high quality
Since its founding in 1985, YOEK has been a pioneer of curvy fashion, offering stylish clothing for women in sizes 38 to 60. The brand DNA is characterized by creativity, colorful seasonal collections, the festive YOEK Black Label and YOEK Essentials – a never-out -of-Stock (NOS) program with timeless basics for every occasion – defined. YOEK is known for excellent quality and consistent fit and has a loyal fan base, particularly among women aged 45 and over.
“Our goal is to help women feel confident and stylish, no matter the occasion,” says the team behind YOEK. This philosophy, reflected in the brand’s signature ‘DOLCE’ fabric and focus on durability, has created a loyal customer base across Europe. Positioned in the mid to premium segment, YOEK appeals to women who value longevity and versatility in their wardrobe. The brand positions itself alongside other renowned labels such as Verpass, Doris Streich, Samoon and Marina Rinaldi and offers a distinctive mix of inclusivity, quality and style.
Track record and potential
Germany already accounts for 20 percent of YOEK’s sales, with products offered in over 25 stores and on popular online platforms such as Otto, Zalando and About You. Despite this mainstay, the market still harbors significant untapped potential. “Considering the size of the market, the current presence should be reversed – we believe that Germany can match or even exceed our success in the Netherlands,” said the YOEK team.
With a loyal customer base and a solid foundation of service excellence, YOEK is now ready to scale its operations. The brand plans to significantly increase its brick-and-mortar presence, leveraging its expertise in building reliable partnerships and offering high-quality, stylish collections for curvy women.
What YOEK wants from German sales representatives
YOEK is looking for three dynamic and service-oriented sales representatives with a proactive approach to customer acquisition and strong connections in the curvy fashion market, particularly with specialty shops and department stores. Knowledge of using digital sales tools such as Colect is just as important as the ability to create visibility and ensure the availability of the various collections.
Beyond sales, partners play a central role in product training, forging new relationships and strengthening YOEK’s presence in existing retail locations. They also help organize campaigns, participate in trade fairs and represent the brand at company events to increase visibility and interest in the brand.
Driving growth for the future
One of the biggest challenges in the German market is finding sales representatives with solid networks and a deep understanding of the curvy sector. However, YOEK believes in the potential of the market and is committed to providing its partners with the resources they need to succeed.
By 2027, YOEK wants to reach or even exceed the size of the Dutch presence with its activities in Germany. The growth strategy includes expanding the online presence through targeted marketing campaigns and increasing availability on marketplaces such as vanGraaf and HappySize. Cooperations with other marketplaces such as Breuninger and Sheego are planned until 2025. Expansion in stationary retail remains an important pillar, supported by the goal of working with three sales representatives or agencies throughout Germany to achieve regional success.
Call for collaboration
To ensure consistent communication and collaboration, YOEK is committed to empowering its sales representatives through comprehensive training, marketing materials and ongoing support from the Wholesale Manager. Participation in important industry events and trade fairs supports partners in expanding their brand presence on the German market.
This expansion marks the beginning of an exciting new chapter for YOEK. For sales representatives or agencies who are passionate about inclusive fashion and have the expertise to get in touch with German retailers in the curvy fashion sector, the brand offers the opportunity to work with a company that delivers creative, consistent design Quality and a future-oriented vision combined.
Sales representatives interested in collaborating with YOEK are welcome to contact the brand to find out more about this promising partnership. For questions or further information, please contact Monique Mulder at [email protected].