The Milanese house has signed a multi-year agreement with the Australian Open. Starting from 2025 it will be the Official tire partner of the first Grand Slam seasonal event. Also on the pitch at the Rod Laver Arena in Melbourne were Sinner, Berrettini and the big names in the ATP rankings
After the motorsportswith the prestigious role of “Global tire partner” that sees Pirelli to be the sole supplier of tires for the world championship since 2011 Formula 1renewed until 2027, the soccerthe sail alongside Luna Rossa they skiingNow Pirelli is preparing to return to the world of tennis. The occasion is that of Australian Openscheduled at Rod Laver Arena Of Melbourne from the 12 al January 26, 2025. In fact, from this year the Milanese company has chosen to take to the field as “Official tire partner” of the first major tennis event of the season. An important showcase to promote the brand on a global level, given that in the first of the four tournaments that make up the Grand Slam All the big names in the men’s specialty will participate. With athletes of the caliber of Jannik Sinner, Carlos Alcaraz, Novak Djokovic, Taylor Fritz, Alexander Zverev, Lorenzo Musetti, Matteo Berrettini And Daniil Medvedev. Without forgetting the great athletes of the discipline such as Jasmine Paolini what a challenge Aryna Sabalenka, Iga Świątek And Coco Gauff.
pirelli and sport, a long winning history
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In the world of motorsport Pirelli competes since 1907, with a presence in 350 of the current competitions. Only in the twelve months of 2024 did the Milanese company supply 8,016 sets of tires to the teams participating in the world championship of F1for a total of 334,942.175 kilometers routes, equal to 65,534 lapsover the course of 24 grand prix disputed. The connection with tennis, however, dates back to 1930 when the company also began making its first game balls. “The Australian Open is a very relevant opportunity for visibility for Pirelli thanks to the attention that tennis receives on a global level – he underlines Andrea CasaluciCEO of the Lombardy company – In particular, this sponsorship will help increase awareness of our brand in Australia, which is a market with a high concentration of prestigious cars. Precisely in Melbourne, home of the tournament, in 2019 we opened a Pirelli P Zero World, our flagship store model currently present in only four other cities in the world”.
Australian Open and Pirelli, innovation in tennis
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At the Rod Laver Arena Of Melbourne the tournament will come to life starting from Sunday 12 January 2025, with the first challenges on the pitch. It is also among the favorites of the eve Jannik Sinnernumber one in the global men’s ATP ranking. But, come on Australian Openwill also have prestigious representation among the event’s partners, following a multi-year agreement signed by the parties. “We are really pleased to announce Pirelli as the Official tire partner of the Australian Open – he says Cedric Corneliscommercial director of Tennis Australia – Pirelli is synonymous with innovation and performance, two aspects that make the Italian brand a perfect choice for one of the most important tennis events in the world. We are delighted that Pirelli has chosen the Australian Open for its first investment in a Grand Slam.”
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