The Spanish fashion house Loewe, which belongs to the luxury group LVMH, is releasing a sporty capsule with the Swiss running shoe brand On. This relies on sustainability and manual work.
The collection includes shoes and apparel, the brands announced on Tuesday. The focus of the cooperation is on the On models Cloudventure and Cloudrock. These are available for men and women in the five colors gradient khaki, gradient grey, gradient blue, gradient orange and space blue.
There are six items of clothing for women and seven for men to match the shoes. This includes weatherproof running trousers, a waterproof anorak, T-shirts and a parka. The pieces are each available in two color variants. The color palette is based on the tones khaki, blue and orange. Color gradients and an embroidery print inspired by Japanese sashiko, reminiscent of a starry night, are also used in the pieces.
Handmade and recycled materials
Certain finishing processes for the color gradients are carried out by hand and the marble effect of the shoe soles is also individually and manually processed. This makes each pair unique.
The packaging of the capsule is made from recycled materials and parts of the collection are also made from recycled polyester.
The collection will be available from March 9th in the online shops of Loewe and On Running and one day later in selected Loewe stores.