Scayle, the B2B system from About You, which now operates independently as a subsidiary of the Hamburg-based About You Group, will in future operate the online business of the Swiss manufacturer of functional clothing, Odlo.
The sportswear brand’s new e-commerce platform, operated by Scayle, is planned for the beginning of 2025 and is intended to prepare Odlo’s online business for the future, Scayle announced on Thursday. The conversion and migration to Scayle enables the sports company to manage its digital business effectively and seamlessly across different shops, sales channels and countries, including through special omnichannel and internationalization functions.
“We strive to offer our customers innovative online experiences and are continually working on the future viability of our digital business,” says Andreas Hindelang, Director of E-Commerce at Odlo. “We chose Scayle because it offers a flexible and feature-rich platform that is rapidly evolving and reflects our dynamic approach to e-commerce. We were looking to partner with a team that knew retail inside and out and we found it in Scayle.”
Scayle enables brands and retailers to build an international D2C business based on modern commerce technology. More than 140 online shops worldwide use Scayle, including brands such as s.Oliver, Fielmann, Edited, Marc O’Polo and even Manchester United.