ORtoday everyone talks about artificial intelligence, but what are the concrete applications that can revolutionize our daily lives? Among the various experiences in which the application of AI can represent a new frontier there are certainly those related to travel.
Artificial intelligence and generative AI (i.e. the use of AI for the creation of new content, such as text, images and music), thus become abstract concepts real technologies within reach of smartphones and mobile devices ready to revolutionize the idea of travel and the discovery of new places.
One of the main benefits of artificial intelligence for travel is, for example, in knowing how to coordinate multiple flights and suggest destinations based on certain parameters, including times and prices. GPT‑4 – the paid version of the ChatGPT software can, for example, find travel solutions that include multiple flights for multiple people who, from different cities, want to reach the same location together by spending a pre-established budget. GPTs can save a lot of time by automatically searching multiple platforms for the best deals.
But this is just one example, there are various applications of artificial intelligence already in use. GuideGeek use smartphone messaging applications, such as WhatsApp, to deliver specific suggestions on places to visit and things to do based on the input you provide. Very useful, therefore, when you have reached your destination and are looking for information on the local attractions.
There Immersive Google Maps view it’s a good way to explore destinations where we would like to travel. Using advances in AI and computer vision, blends billions of Street View images and aerial imagery to create an incredibly rich digital model of the world. It allows you to explore places remotely flying over the area virtually, seeing how it changes depending on the time of day and the weather, with the possibility of selecting restaurants, bars and capturing the atmosphere of the neighborhood. In Italy, immersive views are already available in the cities of Venice and Florence, and in some areas of Rome, Milan and Pisa.
Artificial intelligence and travel: are we ready?
According to research “The Promise of Travel in the Age of AI” conducted by Skift Research and McKinsey & Companymore than 30% of respondents say they intend to travel in 2024. Respondents intend to spare no expense in planning their next adventure and making the experience as smooth as possible.They prefer to rely on digital technology, social media, online searches and artificial intelligence.
Artificial intelligence changes the way we think about travel: 61% of participants say they want to use AI not only to inform themselves about the destination, but also to book, plan and live on-site experiences.
Furthermore, speaking of generations, the research highlights that the most convinced in using AI to create itineraries are Gen Z (36%) and millennials (37%) who lend themselves to receiving personalized recommendations based on their interests; the latter are immediately followed by Generation X (29%). Millennials are also the most likely to use AI-integrated virtual assistants to get help planning their next travel experience (27%), followed by Gen Z (24%) and Generation X (15%).
In the past, skills such as creativity and aesthetic sense were considered exclusively human and impossible to automate. However, artificial intelligence, particularly generative AI, offers new opportunities to extend and scale these human capabilities, promising far-reaching potential benefits. In the context of travel, these tools are capable of generate new and creative solutions that not only meet, but exceed travelers’ expectations throughout their journey.
The AI pioneer smartphone
In addition to apps that use AI to better plan trips and movements, devices equipped with artificial intelligence are also starting to arrive to offer integrated functions. Among these, the new series of smartphones stands out Galaxy S24 from Samsung, the only ones with AI. With advanced virtual assistance features and intelligent integration with users’ daily dynamics, Samsung Galaxy S24 is poised to become a useful travel companion, anticipating and satisfying the needs of modern adventurers by offering an unprecedented support for exploring the world.
With the “Circle and Search” function Of Pixel 8 and Galaxy S24 it is possible to expand your horizons and simplify travel planning in a few simple steps: do you want to delve deeper into the history of the Sagrada Familia? Don’t you know who is depicted in that painting? Circle the image, gather background information created with generative AI, and enrich your experiences.
Real-time translation and perfect photos of monuments with artificial intelligence
Particularly useful when travelling, then, is the “Live Translation” function. From Singapore to Rio de Janeiro you can book without difficulty translating conversations in real time. The feature provides instant translation of the conversation in 13 languages. You can thus easily book a dinner on the phone and experience that typical restaurant that you would probably have missed otherwise. Simply start a call and select the “Live Translation” feature, found within the native calling app. After replying, the person will be notified that AI is being used for translation. From that moment on, Galaxy AI will allow instant two-way communication, translating into your language what the other person says and vice versa.
It is precisely AI that has made Google Translate such a popular tool for people around the world. There are at least 7,000 languages in the world, and if some are spoken by billions of people, many others risk disappearing. For this reason, at the end of last year, Google itself launched an ambitious initiative to build a new AI model to support the 1,000 most spoken languages in the worldAt the same time, experts in different parts of the world are active to safeguard those most at risk.
In the end, no more waiting to take photos of monuments. When traveling taking a photograph at the right time can be extremely difficult as very often people squeeze into the frame. How to do? Using a comprehensive suite of AI-powered tools, you can personalize content with editing suggestions based on image analysis. With the “Generative Editing” function you can reposition or delete people or slightly out-of-place items in the photo, letting the AI automatically fill in the background.
In conclusion: AI and travel, a future that promises great things
Our exploration of these AI-based travel solutions highlights the profound impact that artificial intelligence is having on the world of tourism. It is clear that it is not just a tool for improving logistics; it is a catalyst to transform every aspect of the travel experience.
As AI evolves and innovates, we can predict a future in which increasingly personalized solutions using machine learning algorithms will emerge and tailored to meet the different needs and desires of travellers and, at the same time, to make every experience safer and easier to manage.
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