C‘is a record of which Amadeus could be prouderwhen his fifth and last (?) hosting of the Festival will end: thanks to his musical and artistic choices, Sanremo 2024 is confirmed the most loved edition by young people of the last 7 years. The data were announced today at a press conference: «The 25-34 year old audience yesterday exceeded a 70% sharewith significant growth compared to last year, and in particular the female audience it exceeded 74%,” he said Marcello Ciannameaentertainment director of prime time Rai.
«Since 1995 there hasn’t been a “three out of three” above 60% share» continued Ciannamea. «It is further confirmation of the beauty of this Festival as a moment of great quality, level and emotion. The 10 million listeners last night prove it, and I want to highlight it once again the truly young age of the audience, even in digital use».
Record-breaking Amadeus: the Sanremo playlist on Spotify was the most listened to in the world
Second Federica Lentinideputy director of prime time entertainment at Rai, there is also another piece of data that reveals the importance of Amadeus’ work on music «and how he has made it important and central also in an international panorama: the Sanremo 2024 playlist, on the day of its launch on February 7, was the most listened to in the world on Spotifyboth in terms of number of listeners and plays”
Deus ex machina of this success, Amadeus commented thus: «The age has lowered due to the presence of singers who reflect the public’s tastes» explained Amadeus. «When it is like this, young people follow you. I take the current record, but this does not exclude historical and important names that are loved by young people.”
The Festival with the lowest average age of the last 7 years
Amadeus didn’t miss the mark: competing for the 74th edition of Sanremo are alternating top consolidated singers already loved by young people like Ghali, Mahmood, Annalisa, Emma, Gazelleand less pop names but perhaps already known among lovers of trap, rap and electronic music such as Geolier, Aplha, La Sad, Tre.
Amadeus and the La Sad group at the Sanremo Festival (Photo by Daniele Venturelli/Daniele Venturelli/Getty Images)
Roberta LuccaRai marketing director, confirms: «With 10 and a half million spectators, one more than last year, the Festival attracts more and more young people and this naturally it is due to the editorial and musical choices of the artistic director, which are having a crazy effect.” It’s the Festival with the lowest average age of the last 7 years, adds Lucca. «An edition that also deals with extremely important topics and manages to speak to such a young audience, so all the more reason it is a great performance».
On stage, in the first three evenings, they were in fact broadcast monologues and special interventions that go beyond music: from words full of love and emotion of Giovanni Allevi about his illness and the “beautiful souls” to young performers of the TV series Sea outside who spoke about feminicides and gender violence. From the testimony of the mother of Giogiòkilled in Naples during a shooting, to the drama of deaths at work brought to the stage by Stefano Massini and Paolo Jannacci.
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