A man’s grooming choices say a lot about him and his aspirational role models. Identity matters more than aesthetics, daily hygiene becomes a ritual of style and beauty

NoIt’s not just a question of charm: according to a study by the Harvard Business School, out of 163 thousand people looking for work, having a beard in your resume photo would be an advantage many men on the road to success. Especially in sectors such as IT.

David Beckham goes to his wife's fashion show: Harper Seven takes care of his makeup

David Beckham goes to his wife’s fashion show: Harper Seven takes care of his makeup

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Beard trend, at all ages

After all, the beard is a real style accessory, now loved at all ages. If, in fact, Boomers and Gen X prefer Corporate beards – medium, thick and well-groomed – typical of environments such as Wall Street, Millennials and Gen Z are more fluid in this area too.

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Just think of the actor’s three-day or so, but well-defined, beard Austin Butler who, at 32, uses it instead of make-up to sculpt her face. Or to the grooming of Romeo Beckham who, revisiting the looks sported by his father David in the 2000s, at the age of 21 prefers to show himself with a very short mustache and goatee.



The trendy beard? Prince Harry’s

However, the most popular reference model for modern daffodils remains the Duke of Sussex. His full, casually styled beard has prompted many to fly to Turkey for a transplant. It is the Prince Harry effect reported by several international newspapers.

In an interview given to Daily MailBatuhan Kizilcan, co-founder of the Istanbul-based Estenove clinic, explained: «His name is on everyone’s lips. Our customers want a beard style like the Prince’s. They tell us: “We want it like this!”. And they show the picture on the cover of the book Spare». It seems, in fact, that that style in particular makes you appear more masculine and robust.

Prince Harry, Duke of Sussex (photo Getty Images).

Health tourism aside, Even in Italy, beard transplants have now been approved. The Insparya clinic, founded by Cristiano Ronaldo, has been operational for more than a year in Milan with a team of 40 professionals who have already assisted over 3,500 patients.

The “advantages” of a beard

The beard, therefore, says a lot about a man’s aspirations. Although it should never be chosen solely on the basis of an ideal model. «When we regulate it, we follow two main guidelines: the first obviously corresponds to the specific request of the customer, the second, however, to thebalance of facial volumes» says Matteo Torrielli, barber at Bullfrog in Genoa.

The beard has, in fact, the advantage of balancing the most pronounced contours to obtain a harmonious result. «A very square face can benefit, for example, from softer and more rounded beard types, while long and oval faces look good with a more rigorous cut». Thus the Viking beard, long and pointed, suits those who want to hide a round chin, while the hipster one, full but well-groomed, fills triangular faces.



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And the moustache? A recognizable detail

The situation is different for “accessories”. Mustaches, for example, are flattering for everyone. Even those in the shape of a handlebar, with a curved appearance, which represent the emblem of the true gentleman. «In this case it is not a problem of face shape, but rather of look and attitude» explains Gennaro Agliottone of Barberia Figaro in Civitanova Marche, which collaborates with the Proraso brand.

«Handlebar mustaches need to be styled daily with specific products and also require consistency in the clothing and style that must be sought”. The goatee, on the other hand, is perfect for those who want an alternative and unconventional look.



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The daily attentions

Whatever style you choose, the beard forces men to constant care not much different from what ladies do to keep their hair shiny. There’s no need to be maniacal. Although there is a big difference between beard and hair. The first, in fact, grows on the face at a constant speed of three or four millimeters, thus requiring some extra care.

«Hair and shaving, for example, can cause capillary fragility and folliculitis» explains Corinna Rigoni, president of Donne Dermatologhe Italia. A Swiss study published in the scientific journal European Radiology confirmed how There are more bacteria on a human beard than on a dog’s fur. This is why daily cleaning must be rigorous.

It’s not enough for a man to quickly rinse his face either. You need specific shampoo and conditioner based on tea tree oil and argan oil. The first is a natural antimicrobial, while the second facilitates styling and protects the fur from unpleasant odors and smog.

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