Louis Vuitton hits forehand in tennis.
The French luxury brand has designed two trophy cases for the Australian Open tennis tournament taking place in Melbourne, Louis Vuitton said on Friday.
The luxury fashion house, which began as a suitcase manufacturer, designed ‘Trophy Trunks’ tailored to the trophies, which were made by hand in its workshops in Asnières near Paris. At the start of the Australian Open, the first of the four Grand Slam tournaments, at the end of January and at the award ceremonies, there should be a suitcase each for the ‘Daphne Adkurst Memorial’ Cup for women and the ‘Norman Brookes Challenge’ Cup for men be seen.
The signature Monogram Canvas, a cotton fabric printed with the brand’s emblem, covers the exterior of the cases, while a microfiber lining – in the tournament’s blue color palette – lines the interior. What is striking on the front of the suitcase is the ‘V’, which stands for both Victory and Vuitton.
“After the ‘Trophy Trunks’, those for the Rugby World Cup and the 2023 Ballon d’Or [Anm. d. Red.: ein französischer Fußballpreis] “We are proud to announce this new partnership with the first Grand Slam tournament of 2024, showing once again that victories travel with Louis Vuitton,” said Pietro Beccari, CEO of Louis Vuitton. “For more than 170 years, the Maison has created suitcases that embody excellence, creativity and boldness – all values we share with the world’s greatest sporting events.”
In recent years, the brand has contributed a variety of chests for sailing, basketball and tennis trophies. She also designed a suitcase for the Rugby Union World Cup prize in 2015 and a trunk for the Formula 1 Grand Prix of Monaco in 2021. Since 2010, the FIFA World Cup trophies have also been decorated in the designs of the French luxury house.