In an increasingly digitalized world, mobile commerce, also known as m-commerce, has become significantly more important in Germany in recent years. M-Commerce refers to any type of transaction carried out via mobile devices, such as smartphones and tablets. This includes both online purchases and mobile payments in physical stores.
The growth of m-commerce
The popularity of m-commerce in Germany has increased exponentially in recent years. This growth is mainly due to the increasing penetration of smartphones and the improvement of mobile internet connections. Additionally, the COVID-19 pandemic has accelerated the transition to m-commerce as many people were forced to work, work and shop from home during lockdowns.
There are several factors that have contributed to the strong growth of m-commerce in Germany. One of them is the high penetration of smartphones. According to Statista, over 85 percent of Germans own a smartphone, and an increasing number of users regularly use their cell phones for online shopping. Additionally, improving mobile infrastructure, such as the advent of 5G, has made mobile browsing faster and more reliable, which in turn has fueled the growth of m-commerce.
Another important factor is the increasing acceptance of mobile payment methods. In Germany, mobile payment services such as PayPal, Google Pay and Apple Pay are widespread and are used for both online purchases and payments in physical stores. These payment services provide a fast, convenient and secure method for mobile transactions, contributing to increasing adoption of m-commerce.
This survey brings clarity
A survey by Software Advice, a software rating platform, conducted between January 27th and February 2nd among 1,002 Germans between the ages of 18 and 75, reveals details about the habits and preferences of German consumers in context with m-commerce.
In today’s world, e-commerce has established itself as an indispensable sales channel in the online environment, with mobile devices playing an increasingly prominent role. According to the survey, 85 percent of German online shoppers use their smartphones at least occasionally to make purchases, and 54 percent do so regularly or constantly. Additionally, 58 percent use tablets and 26 percent use smartwatches for online transactions.
The report reveals variation in device choice depending on the specific stage of the purchasing process. While the computer is still preferred for tasks such as price comparisons (55 percent), product reviews (51 percent) and customer service (53 percent), the mobile device is preferred for tracking the delivery of a product (56 percent). When it comes to payment, preference is almost evenly distributed: 49 percent prefer the computer, while 43 percent prefer the smartphone.
The study also sheds light on the reasons why consumers use their cell phones to make purchases. The main reasons given were: the ability to make purchases at any time (60 percent), the user-friendliness of mobile applications (48 percent), easy accessibility (46 percent) and fast transactions (39 percent).
The advantages and disadvantages of m-commerce
M-Commerce offers numerous benefits for both consumers and businesses. For consumers, m-commerce means convenience and flexibility. You can shop anytime, anywhere, without being bound by store opening hours. Additionally, mobile apps allow users to compare prices, read product reviews, and find deals, which helps make informed purchasing decisions.
M-Commerce offers companies the opportunity to expand their reach and build stronger customer loyalty. Mobile apps allow businesses to offer personalized offers and promotions, which helps build customer loyalty and increase sales. In addition, mobile payment solutions enable companies to simplify the payment process and increase customer satisfaction.
Despite the strong growth of m-commerce in Germany, there are also challenges that need to be overcome. One of these challenges is security. While mobile payment services are generally secure, there are still privacy and fraud concerns. Therefore, companies need to invest in secure technologies and establish clear privacy policies to gain consumer trust.
Another trend to observe is the increasing use of artificial intelligence (AI) and machine learning in m-commerce. These technologies can help personalize the shopping experience and improve customer loyalty. For example, AI-based recommendation systems can suggest products to customers based on their previous purchases and browsing behavior.
Editorial team finanzen.net
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