Danish brand Samsøe Samsøe has launched a nightwear collection, expanding its product range. This collection is in line with the brand’s core values: responsible and timeless fashion.
The premiere took place at Carmen, a minimalist guesthouse and retail concept in Amsterdam that highlights the brand’s Scandinavian aesthetic. The organic cotton sleepwear reflects Samsøe Samsøe’s commitment to sustainability. Renowned photographer Fauve Bouwman captures the essence of coziness that is synonymous with Danish culture.
The collection’s versatility is highlighted by community members Elba, Ella, Karla and Yasemin, who demonstrate how the pieces can transform from sleepwear to everyday essentials when paired with the brand’s core products or paired with heels.
Although this is the brand’s first foray into sleepwear, it is in line with its commitment to multifunctional and sustainable fashion choices.
This translated and edited post previously appeared on FashionUnited.uk.