Lhe 21st edition of Pitti Fragranze 2023, the fair dedicated to the world of international artistic perfumery brought 189 brands on display at the Stazione Leopolda in Florence, of which over 70% were international. The common thread? Ccelebrating the past through innovation technological. An opportunity for industry insiders and enthusiasts to preview the most innovative olfactory trends of the moment. Between avant-garde and tradition.
Pitti Fragranze 2023, between the past and the Metaverse
«The theme of the 21st edition of Pitti Fragranze 2023 And “Perception reinvented” and investigate a different way of perceiving the world of perfume» explains Agostino Poletto, general director of Pitti Immagine. As? «Through images, words, sounds that arise from the use of digital and artificial intelligence. Creative experimentation, advanced technology, art and artifice set our emotions in motion and reinvent the way we perceive them.”
The immersive installation Symbiotic Experience, for example, it stages the sillages composed for the occasion by noses Alberto Morillas, Coralie Spicher, Serge Majoullier and Jérôme Di Marino, inspired by some digital artwork created by four young artists using artificial intelligence tools. The story thus develops on different sensorial levels, proposing ua unique and multifaceted perceptual experiencein which the visitor is an active protagonist.
The Symbiotic Experience olfactory installation at Pitti Fragranze 2023 (Credits: AKAstudio-collective)
Nostalgic and vintage inspired brands
Look at the past also with Bienaimé Parfumeur, brand born in 1935, which offers an aesthetic that winks at the Fifties. The bottles are small works of art and beauty (entirely recyclable and refillable) that celebrate the traditional savoir-faire French with shell-shaped gold caps. Vermeil it is a jus that mixes carrot seeds, iris, violet and white musk. Evoking the scent of red lipstick.
Of the brand HEADSPACE a must is the fragrance Santal unites them notes of sandalwood to those of champagnegiving life to a sparkling combination that evokes the glamor of the 1920s.
Instead, the fragrance speaks to the deepest notes of the soul Bluerhum Of Notefluid, inspired by blues music. A nostalgic, intimate and melancholic composition that combines the notes of rum with violet, with lemon and oakmoss in a perfect accord.
Blue ginger, water fig and violet: the new ingredients
Protagonists from Pitti Fragranze 2023 they are innovative innovative notes, especially for combinations, giving life to perfumes that strike deep inside.
Any examples? L’Eau de Parfum Of Anthologie by Lucien Ferrero C’est rebelle use it blue ginger to olfactorily describe the myth of eternal youth, in a composition that is anything but nostalgic, on the contrary, vitaminic and without regrets.
Interesting too 1979 New Wave Of Les Bains Guerbois: recalls the smell of linoleum and 80s clubs, through notes of spearmint, resin, iris cement and musk.
The new 2023 novelty is more romantic Miller Harris than with the fragrance Hydra Figue, “teleports” to Greece thanks to the accord notes of water fig, sea salt, Greek saffron and recycled oak wood.
From Coreternal instead, violet is the protagonist ingredient of the new fragrance Freakincense, which smells of mystery and sacredness.
The accord is then characterized by pink pepper and lime which together with patchouli and the sensual heat of labdanum give life to a mystical jus.
Home fragrances: enveloping notes for the home
Finally, among the new features of Pitti Fragranze 2023, there are perfumes for the environment. Notes that also envelop the domestic dimension with a worthy olfactory signature.
Carola among the Trulli, after the candles of the last edition, among the novelties for 2023 it offers room sprays: an olfactory journey in Puglia thanks to notes of wild rose, pomegranate and fig leaves.
Luca Maffei, nose of Maison Tahitéinstead proposes the gourmand fragrance for environments: Chocolicious that intrigues, seduces and gives a smile at the same time. An ode to eternal childhood.
In the end, Olfactory Laboratory offers the fragrance in the new room spray version (500ml). Legni & Co. Warm notes of citrus, spices, roots and a touch of flower to warm the house. And after all, Christmas isn’t that far away…
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