&Other Stories has opened its first Swiss store in Zurich after the brand entered the market with its own online shop in 2020.
The store in the central Bahnhofstrasse 77 offers its products on 590 square meters of sales space, the brand, which belongs to the Swedish fashion group H&M Group, announced on Friday. The store is spread over two floors with fashion, shoes, bags, accessories, jewelry, make-up, fragrances and beauty items.
“Although we have been available online in Switzerland since 2020, we are very excited about opening a physical store in Zurich,” said Lina Söderqvist, Managing Director at & Other Stories. “Bringing the full Stories experience to life in such a vibrant shopping district is definitely cause for celebration. We look forward to meeting our fashion-loving customers in person.”
