For such beauty challenges, Finns seek help from department store make-up artists and consultants.

What beauty and cosmetic challenges do Finns most need expert help with? The best skin care routine for your skin, what kind of product compositions are suitable for you or a specific treatment for yourself for a new problem? With several decades of experience, he answered these questions in an interview with Tyyli.com Minna Miikkulainenthe sales manager of cosmetics at Sokos in Helsinki.

The department store’s makeup artists and consultants have expert knowledge of very different beauty problems, and that’s why you should turn to them for beauty matters. Unsplash

Classic challenges in skin care

The most common skin care challenges for Finns are skin aging, dryness and sensitivity. In addition, an expert’s help is requested for one’s own, everyday skin care routines and related product choices.

– Correct and individual skin care and finding the right products for you are the basis of everything and the biggest challenge. Those are the ones where the most help is sought, reveals Miikkulainen.

Many are looking for an update to their individual and regular skin care ritual. Unsplash

– Aging, hormone function and challenges caused by stress in the skin are more common.

At the moment, regardless of age, many Finns are looking for a certain type of skin.

– The most up-to-date wish is to bring out the lightness and suppleness of the skin. This is currently a strong trend in skin care for people of all ages, reveals Miikkulainen.

Experts urge everyone to use sunscreen all year round. Pictured is Elsa Hosk All Over Press

Naturally, different ages have different challenges.

– Everyone has age-related challenges. In young people, this most commonly means acne, impurities and dry skin. For older people, instead, menopause and skin aging are common.

– There are also differences in people’s lifestyles and they affect the condition of the skin. For example, peak years, stress, hobbies and own hormonal activity can also be seen in the skin, Miikkulainen emphasizes.

The effect of the seasons

How have different beauty puzzles changed over the years? What about within different seasons?

– The puzzles have been the same for a long time. Of course, customers are more aware these days. In addition, more efficient, faster and more visible results are sought today, says Miikkulainen.

Cosmetics can help with a wide variety of beauty problems. Unsplash

– However, the rhythm of life and ways of living have changed. Rush, hecticness, working with screen terminals and smart devices, as well as being present on social media, bring different challenges today.

Miikkulainen says that nowadays more people have a clearer vision of what they want to look like.

Everyone has different skin challenges and many of them are related to age or circumstances Unsplash

– The seasons do affect it. It’s still time to protect your skin from sunlight. Changes in the climate, such as a change from cold, wet and humid air to dry and sunny, can be seen and felt on the skin, Miikkulainen reminds.

– Lotions and serums have now become part of a regular skin care routine. The change can also be seen in the fact that Luononkosmetikika has strongly risen alongside traditional cosmetics.

Try these:

The French cosmetics brand Lancômen’s Advanced Génifique night cream is for lovers of luxurious and nourishing moisturizers. Contains pre- and probiotic ingredients as well as effectively moisturizing ceramides and hyaluronic acid. After the night, the skin felt elastic and full. A new favorite! 88.50 e, Kicks.

The Japanese Shiseido Eudermine Activating Essence treatment water renews and brightens cloudy skin. The ample product felt pleasant, cleaned impurities and left the skin glowing. Suitable for those struggling with a variety of skin challenges. 74 e, Sokos.

Those with dry skin should try Lumene’s intensively moisturizing moisture balm. Northern spring water and triple hyaluronic acid treat the skin effectively. The skin remained extremely soft and the roughness and surface dryness were gone. Made in Finland. 23.90 e, It’s snowing.

The Facial Moisturizing Lotion by pharmacy brand CeraVe is suitable for sensitive skin and all other skin types. The moisturizing cream leaves the skin with a pleasant and elastic feeling. Plus the product’s 50 sun protection. It is an unscented option suitable for people who are sensitive to scents. An SPF 30 version is also available. 15.90 e, University’s pharmacy.

Neutrogena Clear & Defend+ Daily Serum facial serum is suitable for impure skin, which effectively exfoliates and cleans skin impurities. The active ingredients of the product include salicylic acid and a combination of AHA and PHA acids. Start using the serum gradually. An affordable, oil-free and fragrance-free serum is worth trying. Remember effective sun protection with fruit acid products. 11.50 e, Pharmacy products.

Your skin will be guaranteed clean when you use the cleansing oil. Those are also suitable for double cleansing lovers. We fell in love with the British natural cosmetics brand Bybi’s vegan cleansing oil. Also suitable for sensitive skin. The versatile product immediately became a new favorite. A motionless, yellow glass bottle delights in the bathroom cabinet. 36.95 e, Grass root.

The French cosmetics brand Filorgan’s Anti-Age eye cream promises to be effective against several challenges: wrinkles, sagging, puffiness, dark circles under the eyes and cloudiness. The luxuriously rich cream is pleasant to use and spread evenly on the delicate skin around the eyes. The product also works under make-up during the day. At the same time, you can swipe the product on the skin around the lips to fade signs of aging. 58 e, Karhu Apteekki.

The tinted sunscreen from the Greek natural cosmetics brand is suitable for those in a hurry. The same product combines moisturizer, sun protection and tinting product. The light product absorbs quickly and leaves the skin beautifully soft. Especially recommended for those suffering from visible pigment changes, and the cream helps to fade visible lines. 40 e, Corrected.

Those who want a glow should try Vita Liberata’s Sunkissed Glow Tanning Drops. Contains vitamins C and antioxidants from kumquat and noni fruits, which revitalize the skin and bring glow. Blended well with the moisturizer and looked in the mirror with a brighter face. 41.90 e, You are beautiful.

Refreshing, caring and moisturizing face sprays are suitable for anyone. The Hydra Boost treatment water spray from the Finnish Natuk brand contains Finnish moisturizing organic birch sap, antioxidant mesian alder extract and PHA acid that promotes skin renewal. The skin is left looking like a ball and the surface tension is already there after the first use. Made in Finland. 16.90 e, K-Citymarket.

Product images: manufacturers.

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