The jeans brand Chasin’ is being relaunched. JOG Group, owners of Jeans Center and Garcia, is acquiring the brand, according to a press release. It is not yet known how much money will be spent on Chasin’.
Chasin’ was declared bankrupt along with its parent company Score Group BV in June. The bankruptcy also affected retailer Score.
JOG Group intends to further expand Chasin’ and advance the brand’s retail, wholesale and online sales activities, the press release said. The group aims to create synergies between the Garcia and Chasin’ brands, “whereby Garcia’s strong position in Europe will contribute to Chasin”s European expansion.
Garcia is a denim clothing brand for the whole family and was founded in Italy in 1972. The brand has 2,500 sales outlets in 27 countries and now operates 36 of its own monobrand shops.
The Dutch fashion group JOG Group is only taking over the Chasin’ brand. What will happen to the Score chain is currently unknown.
This translated and edited post previously appeared on FashionUnited.nl.