María Virginia, how did Nuni come about?
I was going through a hard work stage, with many mixed emotions, and without a sense where to direct my energies. For this reason, I began several studies, including a Master’s Degree in Tax Law, a Diploma in Digital Law, and a Fashion Law Course, which combined two passions: my passion for fashion and my passion for Law. This Fashion Law course touched a very deep sensitivity in me and that is related to my personal life by talking to me about the concept of “Adaptable Fashion”.
My older brother, Edmundo or “Nuni”, has a severe disability. Since I was born, wheelchairs, operations, trips for medical reasons, physical therapists, were common currency for my brothers and me. Although we lived a different reality from that of our friends, that reality was our normality. And “Nuni” was one more, just like us.
Therefore, the term adaptive fashion, which is defined as “those clothes and shoes redesigned for children and adults with physical, cognitive or sensory problems”, I found it difficult to understand and made me rethink that adaptive fashion cannot be something made specifically for a small audience. But it is fashion that must adapt to all people: is there any human being equal to the other? We are all different. And as Givenchy says “The dress must follow the body of a woman and it is not the body that must adapt to the dress”.
Along these lines, “Nuni Smile” emerged, adaptable fashion, through the creation of a beautiful, comfortable, fashionable shoe that everyone can wear, children, adolescents, adults, the elderly and people with motor difficulties. Fashion that we will extend to clothing and accessories as well.
How was the project accepted in your family?
The first people I told about this undertaking were my sister Beatriz and my brother Agustín. Bea, the happiest and most sensitive of us, related the project to what hurts us, and it is our brother’s illness. In her eagerness to forget about what is very hard, she immediately said “NO, let’s do something that brings joy”. Minutes later she reflected and said… “Actually, it’s good, because this project is going to turn sadness into happiness.” For his part, Agustín, the youngest and most idealistic of the family, gave the project the go-ahead, in the blink of an eye.
Thus, the three, Beatriz, Agustín and I undertook this journey towards this new concept that we redefine as adaptable fashion, fashion for everyone, starting by giving life to this brand, whose name is made up of two essential elements: the name of our brother and his smile, being this “Nuni Smile”.
What products do you offer to the public?
We have started from the feet, which is the basis of all people. For this reason, we are currently offering the line of men’s footwear for sale. It is an easy shoe to put on, comfortable, non-slip and very cool.
For the month of April approximately we will be launching the line of women’s footwear and the joy and explosion of colors for children has halfway through the year.
Finally, we plan to have our first clothing models by the end of 2022, so that everyone can wear Nuni.smile next Christmas.
Maria Virginia La Bruna
Contact information:
You can visit us on our Instagram @Nuni.smile.ok or at www.nuni.com.ar where you can access our Nuni footwear pre order.
Don’t miss these Nuni videos:
How Nuni Virginia La Bruna came about https://rudo.video/vod/bNu0Sh
What is Nuni for Beatriz La Bruna https://rudo.video/vod/bNuxTW
What is Nuni for Virginia La Bruna https://rudo.video/vod/bNuxUM
How Nuni Beatriz La Bruna came about https://rudo.video/vod/bNuxVX
How Nuni Agustín La Bruna came about https://rudo.video/vod/bNuxWQ
What is Nuni for Agustín La Bruna https://rudo.video/vod/bNuxXE
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by CEDOC