From controversial World Cup commercial to large-scale fraud case in which his predecessor Frits van Eerd played a prominent role. Jumbo was plagued by setbacks and now Ton van Veen has been in charge for 100 days, as the first boss from outside the family. Under his leadership, the supermarket must become a sympathetic store again. ,,Frits was able to sign sponsor contracts himself. Not punishable, but it does make you vulnerable.”
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It is up to this man to get Jumbo back on track: ‘We have lost that pureness a bit’
