Werder Bremen will present itself with a new shirt sponsor from the coming season. After eleven years, the main and jersey partnership of the Bundesliga soccer club with the PHW Group will end in the summer, as the club announced.
However, the Hanseatic League has not yet presented a successor. “We have been in good talks with potential candidates for some time and are very optimistic that we will soon be able to announce a deal,” said managing director Klaus Filbry.
The PHW Group includes the food brands “Wiesenhof” and “Green Legend”.
The decision to sponsor with the poultry manufacturer “Wiesenhof” had brought the Bremen 2012 heavy criticism. Parts of the fan scene had often criticized the decision, and the decision had also led to fans leaving the club. Organizations such as PETA and the German Animal Welfare Association had also criticized the contract.