The Italian fashion brand Replay is pushing ahead with its international expansion. With the opening of its first flagship store in the New Zealand metropolis of Auckland, the clothing supplier has now opened up another new market.
Matteo Sinigaglia, CEO of Replay’s parent company Fashion Box SpA, highlighted the importance of the recent opening at Sylvia Park shopping centre: “An 80 square meter store in Auckland’s largest retail complex is an important starting point for our expansion in the region,” he stated in a message. “We are now present on all continents and are working to increase our presence in the most important areas.”
The flagship store is the result of a partnership concluded a few months ago with the Australian retail group PAS Group. The company has since been responsible for distributing Replay in Australia and New Zealand. As part of the partnership, the brand’s first store was opened in Australia in the spring.
