THEThe world of skincare is constantly evolvingmirror of society and of the desires not only of women: in the current panorama some emerge keyword which also delineate the main trends. The doctor analyzes them Alessandra Vasselli, cosmetologist AIDECO (Italian Association of Dermatology and Cosmetology).
Facial skincare, the key words: solid and sustainable cosmetics
The world of beauty is increasingly sustainable, thanks to recycled and recyclable packaging, refillable products and solid cosmetics which are now a must have in the skincare routine.
“Although at first glance they may seem like normal soap bars, in reality these solid products, formulated to avoid the consumption of water in the production phase, are quite different” says the doctor. Vasselli.
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“Through innovation in formulation techniques, it is possible to minimize the consumption of water resources and make the cosmetics industry increasingly sustainable. And it is this last characteristic that makes solid cosmetics commendable from the point of view of eco-sustainability.
In contact with water, the detergents, for example, produce a soft foam, while the solid creams dissolve on the skin and release all the elements necessary for proper hydration “says the Dr. Vasselli.
Skin-minimalism: a simpler face skincare
“The Skinimalism is a different approach to beauty routine choices, leaner and simpler, based onuse of a few specific and targeted products, most of the time multitasking, or multifunction. In addition to this, even the ingredients are reduced to the essential ».
«Simplicity, however, does not mean giving up effectiveness: one moisturizing cream with sun protectiona lipstick that can also act as a blush for the cheeks, BB, CC and DD Cream can be transformed into very useful products on a daily basis »explains the AIDECO cosmetologist.
Pro-age vs. Anti-aging: what changes?
No longer considered a condition to be fought, physiological aging of the dermis is now treated with an approach it wants “Slow down” the appearance of the signs of aging and rather than erase them.
«In the cosmetic field the Anti-aging formulations are giving way to pro-age products which do not aim at reducing / erasing the signs of aging but instead aim at prevention and skin balance at all ages, even the most advanced »specifies the expert.
«Perform one every day correct beauty routine, using cleansing, exfoliating, moisturizing, antioxidant and sunscreen productsas well as hybrid make-up products, allows you to keep the skin beautiful and in good condition.
We no longer have to look young at all costs to be attractive, we can live more peacefully even with the passing of the years»Concludes Alessandra Vasselli.
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