QA few weeks before the buds of spring, the leaves appear on time fashion advertising for Spring-Summer 2022 and, as per tradition, there are many star protagonists. A golden opportunity for a quick review of the trends of the coming months, declined according to the gaze of top photographers and interpreted by supermodels And international actors and actresses.
Fashion advertising summer 2022: between stars and supermodels
As every year, the advertising campaigns for the spring summer 2022 they bloom in the heart of winter, anticipating the new ones fashion diktat emerged on the runways of the season. Thus opens the competition of brands for the most beautiful and original photo, ranging between dream locations, artificial sets and graphics 4.0. And with always a fixed point: the protagonists are always the models and the rising stars or more you love of the moment. In pole position we find Kendall Jenner, face of Messika Paris in the shots of Chris Colls and of Michael Kors for Inez van Lamsweerde and Vinoodh Matadin.
Kendal Jenner face for Messika
The appeal for the ADV of the summer could not miss Irina Shayk immortalized by the photographer Brianna Capozzi to promote the new Love Bag Click by Pinko.
AND Mariacarla Boscono wearing the new collection of Ferrari in front of the goal of Hugo Comte. While Hailey Bieber (also present at Boss, together with Kendall and Joan Smalls) returns to wear the collection of Jimmy Choo in the shots of Pierre-Ange Carlotti.
Hailey Bieber in the new Jimmy Choo campaign shot by Pierre-Ange Carlotti.
The other faces in the author’s photographs
In advertising campaigns, the big names in fashion unleash the top of creativity. And increasingly popular photographers are posing Hollywood stars. It is the case of Prada, which he chooses Tom Holland as a face for the men’s collection e Hunter Schafer for the women’s collection, both shot by David Sims.
Tom Holland in the Prada Spring Summer 2022 campaign shot by David Sims.
For Miu Miu, immortalized by a photographer Tyrone Lebon, the models of exception are Emma Corrin, (the usual) Hailey Bieber, Mame Bineta Sane, Alix Bouthors, Ever Anderson and Lee You-mi. And for Coach the young photographer Tyler Mitchell capture the vibes more chic and underground than Jennifer Lopez, Megan Thee Stallion, Noah Beck, Wisdom Kaye and Kōki.
Do not miss the campaign of Alexander McQueen, taken by the legendary Steven Meisel and starring the coolest models of the current fashion scene. From Awar Odhiang a Sora Choi, up to the timeless Lara Stone And Guinevere Van Seenus.
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