The match will be seen on ABC, one of the great American open networks
The duel will also be offered on a giant screen in Hudson Yards, one of the most iconic places in New York
Within the great treatment that ESPN offers to LaLiga, and in order to broaden the diffusion of the competition, some specific matches are broadcast on the ABC channel. The network is part of the Disney group, it broadcasts open-air with a wide reach in the United States and is one of the 4 most important and most watched networks in the country.
It has a reach of 100 million homes in the United States. Few foreign properties have the opportunity to issue in the ”free to air” in the American market, which represents a huge exposure that LaLiga had not previously had in the territory.
For the FC Barcelona – Rayo Vallecano match on August 13, ABC will present the preview live from Spotify Camp Nou and will broadcast the match through its wide-spread free-to-air channel. It should be noted that this match will also have exposure on the linear network in Spanish, ESPN Deportes.
In addition, ESPN will send a team of talent and production to cover the beginning of the season and the FC Barcelona vs. Rayo Vallecano match will have a greater deployment of coverage. ESPN has top-tier talent to cover LaLiga. ESPN talents will be at Spotify Camp Nou doing the pitch preview in English and Spanish. Talents and former players of the stature of Pablo Zabaleta, Fernando Palomo, Ian Darke, Steve McManaman and Luis Garcia among others.
Activation at Hudson Yards
All this will be accompanied by a viewing of the FC Barcelona vs Rayo Vallecano match on the giant screen at Hudson Yards in New York.
The game can be seen in one of the most iconic places in New York with a large influx of people, which means an extra promotion for the Spanish competition. Hudson Yards has dozens of stores and the well-known sculpture The Vessel, and has just opened the tallest open observatory in the Western Hemisphere.
All this is possible thanks to the work of the LaLiga North America team, the joint venture between LaLiga and Relevent in the United States, Canada and Mexico.