G.the last in order of appearance are Jude Law, 50 years this year, and his son Raff. And in a few hours their screenshots are already in camera rolls all over the world. It is an emblem of Made in Italy, Brioni, to have chosen them as ambassadors and there is a motivation and we will reveal it to you later. After looking at fashion collaborations to come – Valentino and Levi’s, Fendi and Skims, The North Face x Gucci, it’s time to look at fashion campaigns of 2022. And brands compete for the most charismatic testimonial.
Jude and Raff Law for Brioni
Good taste, creative entrepreneurship and tradition: these are (also) the values that Jude Law and his son Rafferty (had by his first wife Sadie Frost) embody today, as brand ambassadors in the advertising campaign Brioni for men’s fashion Spring Summer 2022 taken by photographer Craig McDean. “Jude Law is a big star and Raff is an emerging talent in the same universe. They both have a very strong personal style and a natural complicity. This authenticity makes the Laws a perfect match to reflect Brioni’s modern vision of menswear, in which age and personality distinctions are overcome by a passion for genuine quality and elegance. At Brioni we are all excited to work with Jude and Raff ”, explained Mehdi Benabadji, managing director of Brioni.
Raff Law, son of Jude, ambassador for Brioni
And if for Jude Law working in Italy is a bit of a “homecoming” given the love (especially for Rome) gained during the filming of The Young Pope, for Raff, currently on the set of Masters of the Air, the Apple Studios TV series, sharing the set with the father «is very emotional. While we may have different tastes and opinions, we also share many passions. One of these is style, and on Brioni we agree ».
The coolest ambassadors of 2022
And who are the others? Prada, for example, for the Spring / Summer 2022 advertising campaign (portrayed against colored backgrounds in David Sims’ shots) he hired British actor Tom Holland, one of the protagonists of the international film scene in recent weeks thanks to Spider-Man: No Way Home, in which Tom plays Spider-Man.
And then: the Latin singer Maluma, protagonist of the new advertising campaign of Versace. The DJ, composer and record producer Mark Ronson is the new brand ambassador of the Swiss maison Audemars Piguet. The coolest timeless of all? He thought about it Saint Laurent that he could not go further by choosing the new face mythical Al Pacino. And what to say, 81 years of unmatched charm.
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