La Rural: from the successful return to picket threats

On July 21, projections in mapping mode covered the Central Court of La Rural showing a short film that went through the history, the present and the future of “the Rural Family”, to which was added Diego Torres together with the Academic Orchestra of the Instituto Superior de Arte del Teatro Colón, conducted by director Ezequiel Silberstein.

and a closing with Dario Volonte in the interpretation of National anthem and the light show of drones that “was experienced as an ode to the technological and innovative spirit of the show”, they say from La Rural, which was also successful with the integration of virtuality, with transmissions via streaming on the platform Virtual Rural Expo.

Success that they fear will be overshadowed by piqueteros marches that are organized for this Saturday, and that put the city police on alert. The Minister of Justice and Security of Buenos Aires Marcelo D’Alessandroexpressed his annoyance yesterday after the meeting with the undersecretary of Integration and Training Policies of the Ministry of Social Development of the Nation and leader of the group Somos Barrios de Pie, Daniel Menendez.

D’Alessandro sought to reach an agreement in the face of the mobilization that this organization has planned for next Saturday at La Rural, diverting the course of the march to avoid a potential conflict. But the negotiations stalled. “It is incomprehensible that officials of the national government itself want to picket the agricultural sectorwhich is the one who produces food for all Argentines,” said the minister.

“We are going to have one last meeting to articulate the final details. We are clear that there will be no act of violence or any situation of tension. We have been expressing claims for 20 years, we carry out public activities and nothing has ever happened”, answered Menendez. “That has several explanations and one of them is the speculative and extortion process that they are carrying out, not the field, but a handful of producers that explain most of the speculation with silobags”, he added.

Mauricio Macri, who had been invited to be at the venue on Saturday, ruled out his attendance so as not to “add more fuel to the fire.” Instead, he will participate in a lunch with industry leaders organized by the former Minister of Agriculture, Luis Miguel Etcheveherewho was also president of La Rural until he joined the Government.

In La Rural they understand that all this tarnishes the return of the Expo, which took place during its first weekend a turnout 10% higher than that of the 2019 editionin addition to adding 65 thousand unique viewers who followed the activities live on the online platform (from Brazil, Spain, Mexico, Uruguay, USA, Chile, France, China and Hungary, among others).

“We are very proud of the sample expansion and amplification that we are achieving through virtuality. Not only can we reach every corner of the country and bring proposals to everyone, but for the first time, we are live, transcending borders, bringing the best of the Argentine countryside, literally, to the whole world. From Latin America to Asia. The exhibition is being seen everywhere and the response has been incredible”, he had celebrated carlos solanetcommercial director of La Rural SA

And the property is preparing to close this weekend with children’s Theater (within the “BA Faro Cultural” program), vegetable garden workshops, a tango show and beatbox exhibitions, and a wide variety of gastronomic proposals with guest chefs such as Madame Papin and Lisandro “Chano” María. A party they hope ends well.

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