The heat wave is rolling towards us with up to 40 degrees Celsius. FashionUnited shows the menswear must-haves that put even the hottest days in the shade and keep those who can’t hide in the coolness of the air conditioning cool.
sunglasses
A sunny day without the right sunglasses burns the eye, like the sweat dripping from the forehead. Of course, not only protection is an important factor, but also the right style.
Sporty brands like Oakley not only cut a fine figure when surfing on a racing bike, but also on the street. When it comes to style, the Korean brand Gentle Monster in particular has the edge. It shows individual collaborations with hip brands like Moncler. In the current collaboration, sporty cuts meet wing-like temples with large branding. Walter van Beirendonck is also getting sporty, for the sunglasses of the SS23 collection the Belgian designer is collaborating with his compatriots and eyewear experts from Komono. The result is two models in different colors that are reminiscent of diving goggles with their nose bridge and shape.
Fast swimmers
And what’s more refreshing than throwing an ass bomb into the cool water when the temperatures are soaring? Of course, the right clothing should not be missing. After many years of wide swim shorts, swimming trunks are becoming a bit tighter again, as can be seen on the menswear catwalks. Brands like Lazoschmidl, Marine Serre and Louis-Gabriel Nouchi are leading the way, bringing swimwear known as “Speedos” back to the poolside and beaches. There Italians like Versace – for whom the look has never gone out of fashion – have long been sizzling in the sun.
On the high seas
The next trend sets its sails and follows the signal from Jean Paul Gaultier, where the sailor hat is deeply anchored in the DNA. But now a trend seems to be developing that is spilling over the railing to other fashion houses. After the fish hat has established itself in recent years and has become indispensable, especially in streetwear, it is now time to go to the high seas.
Nigo also used it. The streetwear pioneer and founder of A Bathing Ape, who is the creative lead at Kenzo, has incorporated nautical headwear into the SS23 collections. At Maison Margiela, a relaxed take on this hat was already seen in the SS22 season. Thom Browne also integrates the style for the Resort 2022 collection, which illustrates the change to the new trend with the turned-up brim of a bucket hat – a styling that could become established in streetwear in particular.
A breath of fresh air instead of old trousers
For several seasons there has been a trend in menswear that focuses on a fresh breeze and an androgynous style on the catwalks and in the streetwear look. Instead of the usual shorts, a full skirt or dress is a good change to spice up the summery look, as demonstrated by Solid Homme, Thom Browne and Mowalola in their SS23 menswear collections.
The right gadgets in the beach bag
So that not only the look is right on the hot days, fashion houses also offer the right equipment. Labels such as Loewe and Jacquemus have the right beach bags in their range, which can be filled with stylish beach towels from Missoni or Stone Island and enough liquid – almost every brand now offers its own water bottle including a container. Like sunglass and mobile phone holders, these are of course also available with the matching shoulder strap from brands such as Givenchy, Jil Sander and Versace.
When the sun is too strong or you just need a bit of shade – how about an umbrella from Adidas and Gucci for 990 euros? One tool – with the special protection factor – does not seem to be available from the large luxury suppliers, who have everything from wrinkle cream to fragrances: stylish sunscreen. Even the gadget pros at Supreme haven’t thought of it yet.
