BUFF® is extending its longstanding partnership with the UTMB® as the official outfitter for head and neckwear, continuing to stand by the side of the competition series with high quality performance and stylish head and neck accessories.
Press Release – Igualada, June 9, 2022. BUFF® – one of the first UTMB® partners – has confirmed the extension of its partnership as a partner of the UTMB® World Series Group and the IRONMAN Group. BUFF® started sponsoring the UTMB® back in 2007 and has since grown into an important player in the world of trail running.
BUFF®, known for its expertise in sports and lifestyle accessories, is the number one choice for countless athletes around the world and therefore fits perfectly as the official outfitter for head and neckwear of the UTMB® World Series events in Europe and America the year 2022. From 2023, the cooperation will also be expanded into a global partnership.
In 2022, the UTMB® World Series will start as a global racing series that brings together the best runs in the world to offer top athletes and passionate runners a unique trail running experience. The UTMB® World Series events provide the only way to qualify for the UTMB® Mont-Blanc and UTMB® World Series Finals by collecting Running Stones and a valid Performance Index.
“We are very excited to continue our longstanding collaboration with BUFF® as Official Supplier and to continue on this exciting journey together. Passion for the outdoors is just one of the things we share. We, at UTMB®, believe that it importantly, runners are guaranteed a high quality of products to support them on their journey. That is exactly what BUFF® offers. We look forward to further strengthening this relationship in 2022 and beyond.” , says Frédéric Lénart, CEO of the UTMB® Group.
BUFF® offers a wide range of products including a selection of caps, headbands and the iconic BUFF® Original EcoStretch. Through functionality and comfort, everyone’s performance is raised to the highest level. Over the past 30 years, the company has continuously innovated, expanding clean production methods, renewable energy and manufacturing from recycled materials. 90 percent of all BUFF® products are now made from recycled or natural materials in Barcelona and are therefore part of the “DO MORE NOW” sustainability platform.
The exclusive BUFF® products for the UTMB® World Series consist of a few core products that will be found at all events. There will also be exclusive specific products for the key events. The regular collections will also be represented. BUFF® will provide all athletes with the best range of products in the SS22 catalogue, with a focus on the latest pack running caps. These are ultra-light, easy to store and have high technical properties. This makes them an indispensable trail running accessory.
BUFF® has been a partner of the UTMB® Mont-Blanc since 2007. During this time, the brand has become a permanent fixture on the podium. The partnership extension cements a strong, ongoing relationship between the UTMB® and BUFF®, and sends the two brands on a new, global journey together.
“Passion for nature has been our core theme from the beginning. The UTMB® has managed to present one of our core activities in the most exciting and challenging way. As a partner of the last 15 years, we are now excited to take part in the new global circuit and the To continue to support athletes with essential products for all conditions, to see them through the months of training and to be there at the finish line. We are here for the love of sport, the mountain and never-ending adventure,” says Jeanette Francke, Brand Director at BUFF®.