Superdry’s annual sales fall short of pre-crisis levels

The British clothing retailer Superdry Plc closed the financial year 2021/22 with a solid increase in sales. However, revenues were well below the level achieved before the outbreak of the Covid-19 pandemic. This emerges from an interim report that the company published on Thursday.

In the most recent financial year, which included an extra week of sales and ended April 24, the group’s turnover was £610.5 million (€713.2 million). It thus exceeded the level of the previous year. by 9.8 percent. The company put the sales contribution of the 53rd week at 9.7 million pounds sterling. On a comparable 52-week basis, revenues grew by 8.0 percent. However, compared to the penultimate financial year 2019/20, which was hardly affected by the effects of the Corona crisis, they fell by 14.7 percent.

The company’s brick-and-mortar retail benefited from the lifting of pandemic-related restrictions in key markets: Adjusted for the contribution to sales from the 53rd week, sales in Superdry stores rose by 59.8% year-on-year to £224.5 million. However, the clothing supplier admitted that customer frequencies had so far remained “considerably below the pre-pandemic level”. E-commerce sales fell 24.0 percent to £153.4 million, while wholesale sales rose 4.2 percent to £222.8 million.

ttn-12