Global specialist in digital certification of valuables, Arianee, today announced the completion of a fundraising round led by Tiger Global. In total, 20 million euros were collected during this round.
Many investors believe in the French start-up
Former investors such as Bpifrance, ISAI, Cygni Labs and Noia Capital have renewed their support for Arianee. They are joined by Commerce Ventures and Motier Ventures. ” As a Web3 pioneer, Arianee has developed innovative solutions that reinvent customer relationship management. We are delighted to support the development of Arianee and believe they are well positioned to become a leading global Web3 solution for brands. said Griffin Schroeder, partner at Tiger Global.
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The fundraising was mainly done in shares and tokens, the $ARIA20. These tokens make it possible to operate the Arianee open source protocol which is used to run its NFT service. The start-up depends on the Ethereum blockchain, but also on a side-chain called POAnetwork.
” The structure of the investment, in shares and in $ARIA20 tokens, demonstrates the interest of international investors, from Bpifrance to Tiger Global, for open source solutions and SaaS Web3 “, specified Pierre-Nicolas Hurstel, CEO and co-founder of Arianee, in a statement.
Arianee specialized in Web3
Founded in 2017, the French start-up initially offered an application allowing the authentication and traceability of a product thanks to an NFT. Since then, Arianee has offered to create a better customer experience, particularly for the fashion and luxury sector.
Thanks to the non-fungible tokens distributed at the same time as the purchase of a product, a brand can enter into a direct relationship with the owner of the product, even if the latter is not the first buyer. If it is a second-hand purchase, the customer can have access to the repair history of the product and be sure of its authenticity.
The device developed by Arianee over 3 years also allows brands to assign unique functionalities to the NFTs of their products to give them more value: aidrops distributions, deployment in a metaverse, etc.
With the sudden explosion in popularity of NFTs, it is legitimate to wonder if all this is not just a fad. In the meantime, Arianee continues to grow and now counts major groups such as Printemps, Breitling, Paris Fashion Week and the Casino Group among its customers.