The toy manufacturer tonies is confident after the successful launch of the “Toniebox 2”.
Sales are expected to double to more than 1.4 billion euros by 2030, as the SDAX company announced on Thursday during a capital market day. The group wants to continue to grow, especially in existing markets. Contributions should also come from the global expansion of the business and new generations of devices. The margin of adjusted earnings before interest, taxes, depreciation and amortization (adjusted Ebitda) is expected to increase to 16 to 18 percent in the medium term.
Tonies wants to be represented in all important regions of the world by 2030. In 2027, the management around CEO Tobias Wann is aiming for at least two more market entries. In addition to North America, tonies’ largest market, the Germany, Austria and Switzerland region (DACH region) has been one of the most important growth regions to date.
As announced in mid-April, the group is targeting currency-adjusted sales of more than 760 million euros for 2026 with an adjusted operating margin of between nine and eleven percent.
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LUXEMBOURG/LONDON (dpa-AFX)
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