Handelsverbund Sport 2000 GmbH has further rolled out its multi-category concept, which was presented in summer 2024. The format called “Sport 2000”, which complements special concepts such as “Absolute Run” or “Absolute Teamsport” within the association, was now also used in the redesign of Piepers Sport Shop in Münster.
The traditional retailer, which has existed for 40 years, celebrated its reopening after a move in the Kinderhaus district on Friday. At the new location, Piepers Sport Shop now offers items for numerous sports on a sales area of around 300 square meters. According to Sport 2000, the “central focus” is on the areas of team sports, running and lifestyle. The retailer has also further expanded its “competence in club support”.
The framework is provided by Sport 2000’s new store format. In “close collaboration” with the association, the store was “designed according to current branding specifications” and now offers customers “a contemporary, inspiring shopping experience with clear orientation, emotional appeal and a differentiated product range,” according to a statement.
Melanie Merz, Retail Manager at Sport 2000, highlighted the pioneering approach to the redesign. “The new store in Münster shows how tradition and modern retail concepts can be successfully combined,” she explained in a statement. “The aim of our format implementation is to clearly focus on the strengths of specialist retailers – personal advice, product range expertise, service and proximity to the region – and to make these visible and tangible.”