Leni Klum is the new face of Forever Guess. The latest eyewear campaign from American brand Guess transforms the iconic G logo into a symbol of confidence, individuality and self-expression.
As the face of the campaign, Klum takes center stage in a cinematic series inspired by the glamour, drama and energy of 1990s soap operas. Across four different narratives, she effortlessly embodies a range of contemporary female archetypes. This demonstrates the versatility and transformative power of the Forever Guess collection.
The campaign was designed by Nicolai Marciano, Chief New Business Development Officer. It underscores Guess’ legacy of creating culturally relevant images while celebrating the changing identities of a new generation. In each figure, the Forever Guess G logo serves as a unifying emblem. It appears throughout the collection as a bold expression of personal style.
“Forever Guess is about celebrating individuality and the freedom to express every side of yourself. Leni effortlessly brings this idea to life by embodying different characters while remaining completely authentic. Through each story, Forever Guess’ G logo becomes a symbol of confidence, attitude and the evolution of what Guess represents today,” said Nicolai Marciano, Chief New Business Development Officer.
Over the course of the campaign, Klum transforms into four different personalities. ‘The Gossip’ captures the effortless appeal and modern glamor of the It girl, moving through every scene with natural confidence. Oversized frames featuring the Forever Guess G logo create a look that is both desirable and elusive.
‘The Ex-Girlfriend’ embodies uncompromising femininity and irresistible charm. Defined by rhinestone-studded oval frames and bold temples with the signature G logo, their look strikes a balance between sensuality and carefree confidence.
As ‘The Genius’, Klum embodies intelligence, concentration and calm authority. Bold square silhouettes, leopard print details and metallic Forever Guess branding create a sophisticated aesthetic that represents modern power dressing.
Finally, she takes on the role of ‘The Legend’, a timeless icon whose elegance transcends trends. Retro-inspired oval frames, animalier accents and Forever Guess’ signature G logo combine to create a look that’s both nostalgic and contemporary.
Shot with a cinematic high-fashion approach, the campaign combines sophisticated storytelling with iconic product design and confirms Guess’ position as a global leader in fashion and accessories. Forever Guess is more than a collection; it is an invitation to embrace every facet of one’s identity – the flirtatious, the enigmatic, the intellectual and the iconic.
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