In April, the US activewear brand Fabletics announced that it would open its largest retail space in Europe in the Berlin luxury department store KaDeWe. A few days ago the time had come: on Thursday the label invited selected guests to the opening ceremony, followed by the public opening on Friday.
Since then, the brand has been offering “a wide selection of the most popular Fabletics styles for men and women” on the fourth floor of KaDeWe in an area of 160 square meters, including “leggings, shorts and performance pieces for the gym and training as well as fashionable styles for everyday life”.
The range is complemented by “highlights from current celebrity collections, including the popular scrunch leggings from the collection with Khloé Kardashian,” says a statement. A limited Berlin collection from the brand will be added later this month, which will only be available at KaDeWe.
Mark Ralea, General Manager Fabletics Europe, praised the opening, with which the brand continued to expand in Germany. “With our new store in KaDeWe, we are bringing Fabletics to one of the most iconic locations in Berlin,” he emphasized in a statement. “It is our largest store in Europe and an important step in reaching our community even more directly, with fashion, performance and a real on-site experience.”
KaDeWe CEO Timo Weber welcomed the new addition. “KaDeWe stands for special brands, curated ranges and inspiring experiences,” he explained. “With its modern active lifestyle concept, Fabletics fits perfectly with our goal of always offering our guests something new and relevant.”