The historic Lombardy dealership closed 2025 with a turnover of 478 million and the first quarter of 2026 shows a further increase. Over 400 collaborators in the various branches, such as the one opened last October in the heart of the Fondazione Prada area
Growth, innovation and commitment to the territory. These are the main points of interest according to Giacomel brothersfrom the 1968 historic Lombardy dealership for the group’s brands Volkswagenas shown in the showroom Audi Of Milan in via Cassano d’Adda, inaugurated in October 2025 in the heart of the Fondazione Prada area. For the occasion, in the last store opened in chronological order by Fratelli Giacomel, the results achieved by the dealer in 2025 and the various prospects for 2026 were presented. automotive it is increasingly transforming and according to the Lombardy dealership, which has seven branches and 15 showrooms between Milan, Lodi and Pavia, this is why economic growth, employment development, sustainability and a clear vision for the future must not be missing. The last year has been really good for the dealerjust as the data regarding the new financial year are already very positive with further acceleration and evolution on the market. Fratelli Giacomel’s 2025 ended with a turnover of 478 million euroswith an increase of 13% compared to 2024. A very positive result, which can only improve in 2026, given that the turnover of first quarter it grew 42% compared to the same period a year ago. Increasingly good numbers for Fratelli Giacomel, in continuous harmony with the Lombardy region thanks to the headquarters of Assago (Milan), the new branch in Milan South, that of Lodi and those in the province of Pavia: Vigevano, San Martino Siccomario and Cava Manara.
The continuous growth of Fratelli Giacomel
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The excellent turnover of 2025 and the data for the first quarter of the current year are already an extraordinary achievement for Fratelli Giacomel, so much so that 2026 was one of the best starts in the company’s history. The turnover also increased Service sectora thermometer of customer confidence, which last year reached 26.3 million euros with a +6%. Here too, growth in the first quarter of 2026 was even more evident, with a further +8.31%. “These results confirm the solidity of our business model and the ability to generate growth even in a constantly evolving market context – the words of Alberto Giacomelgeneral director of Fratelli Giacomel, who spoke at the press conference -. The excellent start of 2026 strengthens our confidence and pushes us to continue with determination along the path of development and innovation”. The evolution of the automotive sector is also continuous from the point of view of engines. In the private market, more than 50% of the total in the first months of 2026 is represented by mild hybrid and give them full hybridthanks also to the increased weight of new Chinese brands. They have now reached 13% market share, a figure that could rise to 25-30% in the coming years. “The sector is experiencing an unprecedented transformation. European manufacturers will have to be increasingly rapid and flexible”, added Giacomel.
Company fleets and guaranteed used vehicles
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The new cars delivered were certainly very representative of this growth of Fratelli Giacomel in the first quarter of 2026. It’s about 4,242 unitsi.e. 1,478 more than in the same period of 2025, with an increase of more than 50%. This great acceleration is well driven by the channel relating to company fleetswhich in the first three months of 2026 represented 70% of the total with around 3 thousand cars delivered. A very important fact also from the point of view of sustainability, given that companies are increasingly choosing plug-in hybrid and cars 100% electric. Car sales also grew last year usedwhich continue to be one of the pillars of Fratelli Giacomel’s strategy. In 2025, with an overall increase of 17%, 60% of guaranteed used vehicles were destined for the private market, while the remaining 40% were managed through professional channels B2B. What makes the difference here is the quality of the offer, given that 90% of the cars sold to private individuals are certified according to the manufacturers’ official programs with guarantees of up to 48 months. With the new Audi branch in Southern Milan, Fratelli Giacomel wants to be a true point of reference for the whole of Lombardy, after having also opened Volkswagen showrooms in recent months, Seat And Cupra in San Martino Siccomario and a hall dedicated to Sports team, Ich-X And Giacomel Guaranteed Used in Cava Manara, for a total of ten brands represented by the dealership.
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GoToZero project and commitment to Milan
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Among the various objectives of Fratelli Giacomel there is certainly also the project GoToZerowhich consists in being increasingly sustainable and innovative. The dealership is in fact developing the digitalisation of the entire sales process of new and used vehicles, with contracts via digital signature, to reduce paper consumption to a minimum. Furthermore, the dealer continues to invest from an energy point of view, with the entry into operation of new ones photovoltaic systems from the first quarter of 2026 in the San Martino Siccomario and Milan offices. The installation in the historic Assago site will be completed by October, for a total capacity of approximately 700 kW. Finally, for Fratelli Giacomel the city of Milan represents an important commitment that goes beyond business. A few months after the opening of the new Audi showroom in Southern Milan, the desire is to strengthen the presence in the area with investments and initiatives. With the new headquarters, 20 jobs have been created in the startup phase and the threshold of will soon be exceeded 400 collaborators totals. There will also be no lack of financial support for Generation Sporta project by Municipality of Milan to promote sport as a tool for inclusion, and the Giacomel Academya training program soon to be nominated for the Employment Pact of the Municipality of Milan.
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