Instead of the concert hall, Ski Aggu is taking the Lidl parking lot on Sonnenallee: On June 12th, the free function will take place in Neukölln with an unexpected guest.
The cooler bags have been put in the trunk, the VW Polo is rolling towards the Lidl parking lot – only Shakira’s new World Cup song blaring on the radio is drowned out by muffled bass. Suddenly there’s a guy with ski goggles and a handsome mullet jumping around. If you don’t want it to happen to you, you should probably shop at your local Lidl before this Friday – at least if you come from Neukölln.
Is Lidl worth it?
Because the nice gentleman with the ski goggles goes by the name “Aggu” and his first name is “Ski”. On Tuesday evening, June 9th, he published an Instagram story with an announcement: There should be a free “feature” – not at Rewe, Aldi or Edeka, but at Lidl. In the parking lot. The fun is scheduled to start on Friday, June 12th at 6:00 p.m. and has an interesting program in store.
It starts with DJ sets, and there will also be a “tiny” appearance by Aggu himself. In addition, Ski Aggu is bringing in a little Switch legend to support us: we’re talking about Tim-Gi-Oh. The 33-year-old wasn’t previously known for musical content, but it should be enough for a small B2B insert with Ski Aggu.
Viral promo phase for “Ski Aggu Musik”
Aggu recently made headlines with an unusual promotional phase for his new album “Ski Aggu Musik”. His appearance on breakfast television in the company of a woman and a man with whom he was in a polyamorous relationship immediately made waves. He explained that he met the two of them on an ayahuasca trip. As expected, the clips went viral and thus fulfilled the main goal of a promotional phase: attention.
Now the Lidl parking lot on Sonnenallee in Berlin has to be used on Friday evening, June 12th. Only those who go know whether Lidl can keep its slogan promise and whether the visit is worth it.