According to the Swedes, the pricing of the World Cup is “complete idiocy”.
At least some of the England fans were sipping Yankee-priced beer in Tampa on Saturday when the Three Lions faced New Zealand. PDO
The actions of the international football governing body Fifa made headlines last week when it emerged that spectators are not allowed to bring their own water bottles into the World Cup stadiums.
There was an uproar over the topic and Fifa backed down. It finally allowed plastic bottles to be brought into the stands.
Now a more traditional drinking frenzy has started.
The prices of the football World Cup, which starts on Thursday, have already been known when practice games have been played in the stadiums that will host matches in the tournament.
British reporter Simon Peach posted a picture from the Raymond James Stadium in Tampa showing the prices of the drinks for sale. A practice match between England and New Zealand was played at the stadium on Saturday.
The view is quite harsh. For example, local sparkling water costs $7.50, or 6.50 euros.
The price of Yankee beer is set at 16.75 dollars, or 14.52 euros. The price of “Premium” beer is 18 dollars, or 15.60 euros.
The seltzer drink, which has also become a hit in Finland, costs 20 dollars, or 17.70 euros.
The price of beer has already caused outrage among fans.
– What can you say to that? I am not surprised by these “dynamic prices”. I do understand that we are talking about desirable products, but now we are starting to get to the level of airport prices. That is sick abuse, the founder of the Swedish national team supporter group Yellow Wall Andreas Richt rumbled For Expressen.
Editors of Expressen Petter Landén and Wilhelm Edlund wondered about the prices in their story.
– You can’t help but spin your head with those. If they’re asking $18 for one beer, so be it. Then it wouldn’t even be worth organizing the World Championships, Landén and Edlund criticized.
Richt, the founder of the Swedish supporters’ association, curses Fifa’s line for both beers and water bottles.
– No one wants to pay 18 dollars for a beer. That eventually leads to the fact that no one buys them. However, everyone must have water. It still happens here that people faint in the stands. I really hope they change their minds, Richt stated and grunted about the current situation:
– That is utter idiocy.
The soccer World Cup starts on Thursday in the United States, Canada and Mexico. Picture from one of the Games’ venues, Seattle Stadium. EPA / AOP