The Brax collections for the spring/summer 2027 season celebrate the carefree lifestyle of European places of longing and combine stylish casualness with modern zeitgeist. The common foundation of both lines is relaxed silhouettes, within which trouser shapes such as casual wide-leg, barrel and straight fits play the main role alongside striped patterns and lively surface structures. Innovative qualities guarantee maximum comfort and smart tailoring. Authentic denim looks and sustainable digital prints set additional accents in a versatile color palette that ranges from classic navy tones to fresh, summery highlights. With the increased use of independently certified materials according to GOTS and Textile Exchange standards, Brax is further advancing its consistent commitment to ecological and social responsibility this season.
The Brax menswear collection SS27 presents itself in spring 2027 in a relaxed vacation spirit. Under the central trend theme “Riviera Lines”, straight shapes meet relaxed fits and overall represent an expression of casualness and comfort.
In terms of colors, the season starts with deep tones such as bottle green, tobacco and navy, which are accentuated by strong red and fresh tones such as horizon blue, off white and sand.
The key materials of the season are largely characterized by special looks and naturalness and are characterized by great lightness. Structures are the new pattern and take on the task of structuring surfaces and filling them with life across all product groups.
When it comes to tops, button-through knit polos and shirts that are worn open set the tone for perfect spring/summer looks. The shirts can be worn over combination pieces such as cotton tanks, buttoned Henleys in 2×2 rib or interlock T-shirts.
The Travis style is new in this segment. “An Everyday Hero” made of 100 percent organic cotton, in a relaxed fit, deliberately designed as an interlock and with a little more body, so that it also creates a good and smart look when worn alone. Thanks to the special interlock knitting technique, Travis is particularly wrinkle-resistant and resistant to distortion after washing.
In the overshirt area, particularly light and elastic fake suede as well as structured jacquard create an expressive resort feeling, which is partially reinforced by four patch pockets. Buttoned or zipped, these styles complete the look. Matching sets remain the focus and will also be further expanded in the performance area. Functional materials with polyamide or stretch embody a “NU Work” idea and are an ideal companion throughout the day due to their easy-care properties.
This also applies to the “Feel Good Shirt”, another innovation in the shirt segment: Using a special yarn composition of cotton, polyester and elastane, it is refined into a particularly fine fabric on innovative knitting machines and appears like a normal shirt, but is extra soft, light, highly elastic, breathable and wrinkle-free.
When it comes to knitwear, a cotton quality with 30 percent silk content impresses with its unique wearing comfort, special feel and color brilliance while being exceptionally light. All attributes that more than meet the expectations of a modern essential and delight with a wide range of colors and an attractive entry-level price point.
At “Chino & Co.” the tendency towards a wider silhouette remains important. Pockets that come out of the side seam, pleats, patch back pockets and foot widths of 40-42 cm are casual elements that are varied in the different shapes. In the commercial sector, flat fronts and relaxed tapered shapes with cords are among the essentials.
The denim segment as a whole relies on the straight fit trend and is further developing the theme of colored denim in the form of a sustainable, digital print version. The result of a modern “used look” in brown and natural tones brings the classic 5-pocket back into the center of attention for summer looks.
By using certified products, we take responsibility. For our Q1 2027 collection, we are planning a set percentage of certified products within the collection for the first time. Through independent audits according to GOTS and Textile Exchange standards, such as OCS or RCS, we ensure ecological and social criteria in our supply chain – in accordance with the respective seal. All certified products are marked with a corresponding hangtag.