Italian brand Gas announces the appointment of Romolo D’Orazio as General Manager. This comes at a strategically crucial moment in the evolution of the brand known for its strong denim heritage.
As a manager with over 25 years of international experience in the fashion and lifestyle industry, D’Orazio brings a solid and cross-functional vision to Gas. He developed this through the growth, repositioning and management of brands in the areas of fashion, denim and accessories. He holds a law degree from the University of La Sapienza in Rome, complemented by an MBA from LUISS Guido Carli and a Masters in Fashion Management from SDA Bocconi. This training shapes his integrated approach, which combines strategy, management and the industrial dynamics of the fashion system.
During his career he has held senior management positions at some of Italy’s leading fashion companies. He stood out for his expertise in brand positioning, international development and omnichannel retail strategies. At Itierre SpA he managed internationally renowned brands such as Just Cavalli, Versace Jeans Couture and D&G. He then continued his career at companies such as Swinger International and Miriade SpA, where he contributed to the growth of important brands in the accessories and footwear segments. He also worked as general director at Itierre SpA and managed brands such as Galliano, Balmain, Fiorucci, Aquascutum and Costume National.
In 2016 he founded Modaimpresa Srl, a strategic consulting firm for emerging and established brands. After a phase of management consulting for international companies between 2021 and 2024, he joined Gas Milano 1984 SpA as Business Development Manager in 2024. In 2025 he finally took on the role of General Manager. His goal is to accelerate the brand’s international expansion and lead its strategic growth.
These experiences now form the basis for his new role at Gas. His role will be to lead the brand into a new phase of growth following a significant consolidation and relaunch process.
D’Orazio’s mandate will focus on several key strategic areas. This includes strengthening the retail network by opening new stores and renovating existing locations. In addition, the expansion of sales channels should increase the visibility of the brand. At the same time, a significant expansion of product categories is already underway: In addition to the current clothing and shoe lines, Gas is developing new partnerships for travel clothing, luggage, accessories, small leather goods, underwear, swimwear, children’s fashion and eyewear.
“We want to continue to develop products that offer a strong balance between quality and price. Denim remains at the core of the brand – an area in which we want to further strengthen our expertise. At the same time, we want to remain accessible and relevant to a wide audience,” said D’Orazio.
The communication and product philosophy will remain true to the brand identity and reinforce authenticity, heritage and contemporary appeal. Denim remains the distinctive and competitive core element.
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