ANDIt was 1915 when Coco Chanel landed in Biarritz with her premiere couture house. It’s the end of April 2026 when Matthieu Blazy stages the new direction of the collection Cruise 2026 right in Coco’s favorite town. AND the beauty look of the show can only recall the sea, the lightness of summers on the French Basque coast and at the same time elegance. Result, a slightly tanned nude look, with hair pulled back. Like after a day spent overlooking the ocean.
Chanel in Biarritz, the beauty look smells of the sea
Diaphanous, ethereal, impalpable. The beauty look of Chanel’s Cruise 2026 collection, the first designed by Matthieu Blazy, is a tribute to the lightness of the first sunny days spent at the seaside.
The setting of the event is the Casino of Biarritz, a chic Basque town much loved by Coco Chanel, set up for the occasion by Martin Brûlé with references to the Art Deco style.
It is here that the maison celebrates the joie de vivre of the beautiful season: the make up is barely visible, the hair is wet with sea water, the head is light and the feet are in the water. These are the essentials of the collectionalongside mermaid dresses and pumps that are held in the hand instead of being worn. An aesthetic also emphasized by the perfect beauty look, which plays an essential role in creating the right holiday atmosphere.
Summer makeup according to Chanel
The makeup is sunny but diaphanous at the same time. Lightly coloured, just kissed by the sun, it focuses everything on naturalness and above all on opalescence.
On a tone-on-tone base that highlights a perfect complexion, the cheeks stand out in the foreground thanks to very light touches of natural blush. Nothing good mine markedly Parisian, only one very light shade like after a day at the beach at the beginning of the season.
To make it all in perfect mermaid style, the makeup is enriched with iridescence and flashes of light. Like when your face is wet and the water enhances the spots like the cheekbones and the center of the eyelids.
A natural shine that also dresses the lips, illuminated by touches of see-through gloss, on a slightly pink base.
Mermaid hair, like you just came out of the water
Like mermaids just out of the ocean. And it’s no coincidence. The teaser video of the fashion show, shot by Julien Martinez Leclerc starring the model Noor Khan and the dancer Kirill Sokołovski, ends with a mermaid immersing herself in the waters of the Basque coast. And the hair looks trace this inspiration.
The hair has a finish worn by the sea air and salt. Key products, i sea salt spray sprayed on slightly wavy hair, or used to set for a wet effect, very easy to replicate.
A graceful beauty look, ideal for floating among the waves and letting yourself be carried away by timeless elegance. Dreaming of holidays.