Artificial intelligence-based authentication platform Entrupy has released its new report ‘State of the Fake’. Similar to the 2025 results, this year’s report also shows that French fashion house Louis Vuitton is the brand with the highest volume of counterfeit products. Louis Vuitton is followed by Gucci, Prada, Chanel and Dior.
The enthusiasm for the Louis Vuitton monogram continues unabated. The LVMH Group’s flagship brand is by far the most frequently authenticated brand in the world. According to Entrupy’s data, Louis Vuitton was authenticated more than twice as often as second-place brand Gucci in 2025. The number of submissions increased by 35 percent compared to the previous year. Within a year, the platform discovered over $37 million in counterfeits of Louis Vuitton’s Monogram canvas. This is the highest value of any material Entrupy tracks.
However, the analysis of the relative risk, i.e. the proportion of counterfeits in the total number of submissions per brand, shows a different dynamic. The French luxury department store Goyard has the highest risk rate at 18.92 percent. The limited distribution and exclusivity of the brand creates a favorable environment for counterfeits. Prada and Saint Laurent follow with risk rates of 13.10 percent and 10.50 percent, respectively.
When it comes to materials, Prada’s nylon and Goyardine canvas, Goyard’s signature material, are among the most imitated.
Also the segment of sports and luxury shoes, which is often… Lifestyle-Area is assigned was investigated. In this category, Louis Vuitton has a risk rate of 54.1 percent, followed by Dior at 42.5 percent and Balenciaga at 36.2 percent. Certain models such as the Jordan 1 and the Air Force 1 remain among the most popular targets for counterfeiters.
The Entrupy platform bases its report on the analysis of goods worth more than $3.34 billion. With an accuracy rate of 99.86 percent, Entrupy’s data provides precise insight into industry challenges. Of all articles submitted to the platform, 8.1 percent were classified as unidentified. This term refers to suspected counterfeits.
This article was partly written with the support of an artificial intelligence tool and then supplemented and edited by FashionUnited journalists.
This article was created using digital tools translated.
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