Sunnei Srl is dissolved. The brand name is an allusion to the Italian corruption of the pronunciation of ‘sunny’, with which the founders wanted to ironize the use of English in other languages.
The first hearing on the liability review is scheduled for September 16, 2026. The judgment of May 14, 2026 states that the debtor can “apply to be heard and to take part in the aforementioned hearing in order to also be heard on the applications for admission to passive assets”.
The brand was founded in Milan in 2014 by Loris Messina and Simone Rizzo. The project emerged from overarching skills that enabled the founders to observe the system from the inside.
The brand is based in Via Cironi in Milan. Last September, the Sunnei fashion show in Milan turned out to be an auction of the brand and its creative directors.
The audience witnessed an auction held in collaboration with Christie’s. Instead of the new collection, the brand and the two creatives were symbolically offered for sale.
The liquidation judgment issued in May is therefore the chronicle of an announced end.
“The fusion of our cultures is reflected in the characteristic features of the brand. Simone, who comes from southern Italy, brings in the simplicity of the forms. I, coming from France, bring a certain sophistication. In addition, Sunnei, regardless of our origins, conveys a lot of the city of Milan. We have lived here for several years and spontaneously decided to found our brand,” said the two founders in an interview with Luisa Via Roma magazine a few years ago.
“Sunnei was created after some experiences we gained in various areas of fashion. We worked as photographers, buyers and in the press office. In the past we were everything but designers. However, it is precisely these experiences that gave us a 360-degree view of the industry. And our naive approach is what drives us forward with an open mind. The fact that we had no experience in design meant that we could jump into something new from the ground up without any preconceptions. We learned everything along the way, from choosing fabrics to organizing pre-show fittings,” Messina and Rizzo added.
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