The shapewear and underwear brand Cfab opened its first brick-and-mortar store in Wertheim Village at the end of March, the label announced on Thursday.
The brand, founded in 2023 under the name Creamy Fabrics, stages its social-first aesthetic with a deliberately reduced product display on a sales area of around 40 square meters. Customers can experience and try on selected products from the label directly on site. The range ranges from shapewear to bodysuits and underwear.
With the opening of the first physical point of sale, Cfab is further expanding its omnichannel presence. The brand, founded by Emre Girkin and Yasar Can Özkan, has built up a strong reach in a short period of time. According to Girkin, Cfab is now one of the fastest growing fashion brands in Europe.
In less than two years, the brand has achieved a level of recognition that means that almost every second woman in Germany now knows it. The store in Wertheim Village is therefore the logical continuation of this development.
Co-founder Özkan also emphasized the company’s fast and pragmatic way of working. At Cfab, decisions are made quickly and implemented immediately, which is why the new store concept was created in a short time. The visible result corresponds exactly to the brand’s claim.
