The international second-hand platform Vinted grew strongly in the 2025 financial year. According to the company, sales rose by 38 percent to 1.1 billion euros. The gross merchandise volume (GMV) actually increased by 47 percent to 10.8 billion euros compared to the previous year.
However, this period of expansion was accompanied by a decline in profitability. Earnings before interest, taxes, depreciation and amortization (EBITDA) adjusted for special effects amounted to 151 million euros, which corresponds to a decrease of five percent. Net profit fell by 19 percent to 62 million euros.
According to the company, the decline in profits is due to strategic investments. These served to strengthen the German market, expand product categories, expand logistics services in Europe and introduce new payment solutions.
Category expansion and geographic expansion
At Vinted, the year 2025 was all about diversifying the range. Women’s and children’s fashion continue to form the platform’s core business. The range now also includes other consumer product categories such as sporting goods and collectibles to appeal to a wider audience.
Geographically, the group has improved its results in the German market. This was achieved through an optimized product offering and the effects of targeted investments. At the same time, Vinted consolidated its European presence by entering new markets such as Latvia, Estonia and Slovenia.
Strengthening logistics
In order to cope with the growing transaction volume, the group has further expanded its infrastructure. The network now includes more than 500,000 pick-up and drop-off points across Europe. Vinted Go, its own delivery service, has launched in Spain and Portugal. A new sorting center was also opened in France. The company also began testing its logistics infrastructure for external customers. Vinted Go is currently active in five markets: Belgium, France, the Netherlands, Portugal and Spain.
In a statement, CEO Thomas Plantenga explained that the company’s strategy aims to create a secondhand ecosystem. This is intended to maximize the value for its users at the lowest possible cost. “To achieve this, we are investing in technology to create a sustainable and scalable impact,” emphasized Plantenga. “That is why we are improving our product, investing in security and support for members, while strengthening the pillars that support the marketplace: shipping and payments.”
These technological developments will lead to faster sales, explained the CEO. This makes it easier for buyers to find what they are looking for and “at the best price”. In addition, the marketplace improves with every new member. “In 2025, this happened across each of our growth vectors,” Plantenga said. “This led to strong growth and, more importantly, a more efficient and solid foundation that will further drive the shift from buying new to second-hand.”
This article was partly written with the assistance of an artificial intelligence tool before being supplemented and edited by a FashionUnited journalist.
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