Swedish retailer H&M has teamed up with long-time partner Stella McCartney to launch a specialized panel to advance the dialogue on sustainability in fashion.
The Insights Board met for its first in-person meeting in London this week. It brought together individuals selected for their diverse voices and perspectives on the fashion industry.
The panel’s initial members include Kiara Nirghin (technology expert and sustainability innovator), Amelia Gray (model and global brand ambassador), Anitta (singer and activist), Susie Lau (journalist) and Adwoa Aboah (model and founder of Gurls Talk). They will be joined by McCartney himself and experts from H&M. Strategy expert Julie Gilhart serves as moderator.
At the opening session, the panel discussed various facets of sustainability today. Opportunities and critical changes that need to be accelerated in the pursuit of innovation were discussed. According to a statement, the focus was on fact-based and accessible communication about product materials and sustainability impact. The committee therefore agreed that effective dialogue helps to identify obligations and to bring the issue of sustainability back to the forefront for customers.
In the course of its work, the “Insights Board” will outline results and concrete action steps in the future. He will cover a variety of topics and approaches to sustainable fashion, from materials and innovation to the circular economy.
“Fashion has the opportunity to lead with honesty, transparency and a willingness to question itself,” said Stella McCartney in a statement.” That’s what excites me about the ‘Insights Board’. It’s about listening and learning – not just from the voices at the table, but also from the communities they represent. In addition, the focus should be on sustainability in such a way that a real dialogue and, above all, hope for change arises.”
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