British online fashion retailer Asos has announced the appointment of Natasha Jeffers to the newly created role of Managing Director Global Trading.
Jeffers will be responsible for the company’s global profit and loss (P&L) for the UK, US, EU and rest of the world. Your area of responsibility includes regional trading, pricing and advertising strategy as well as optimizing storefronts to improve the customer experience.
The appointment reflects Asos’ continued commitment to customer-centric growth. By bundling these functions under one leader, the retailer aims to implement a more unified global strategy.
Strategic leadership and international experience
Jeffers comes to Asos from Amazon. She worked in the fashion division of the US technology group for almost nine years. In her last four years at Amazon Fashion, she served as General Manager responsible for leading operational improvements and cross-functional transformation across Europe.
For Jeffers, the move marks a return to the British retailer she worked for earlier in her career. Her background combines deep e-commerce knowledge with an analytical approach to multi-market environments.
Ben Blake, Executive Vice President (EVP) for Customer and Commercial at Asos, noted that the appointment strengthens the commercial leadership team. Blake said Jeffers’ ability to build high-performing commercial teams will be invaluable as the group executes its strategy for sustainable, profitable growth.
The creation of her new position follows a transition period for the online pioneer as the company seeks to optimize its operations. In her new role, Jeffers will report to Blake. The appointment takes effect immediately.
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