The Vorarlberg multi-brand chain MaxUndStella opened its newly designed store in Dornbirn, Austria, at the beginning of March. The renovation is part of a comprehensive modernization of the company’s branches, which is led by Christoph and Desiree Riedlsperger. The approximately 250 square meter store is located in the city center and was converted with the aim of positioning brick-and-mortar stores more as a place to stay and experience things.
The central element of the new store concept is a 5.5 meter long café bar that serves as a meeting point in the store. The area is designed so that it can be quickly converted for events if necessary. Mobile furniture in the middle room makes it possible to clear sales areas at short notice.
The company is planning, among other things, fashion shows, wine tastings and seasonal events in the Dornbirn store.
“You can’t survive with a 20-year-old store,” explains managing director Christoph Riedlsperger, explaining his motivation for the renovation. That’s why the company decided to gradually modernize its branches. In 2025, a 300 square meter location in the shopping center in Feldkirch was renovated. Event formats have already been tested here.
The stores in Götzis and Schruns will also follow Dornbirn.
The interior design was developed and realized together with Konrad Knoblauch GmbH from Markdorf.
