Profuomo has entered into a cooperation with the Munich fashion house Hirmer.
The Dutch menswear brand is now presenting itself in a 100 square meter corner area on the ground floor of the location, Profuomo announced on Saturday on the career network Linkedin. The location in Munich is part of the expansion strategy in Germany, which is a focus market for the company.
The goal is to link online trading and stationary retail. “The presence in one of Germany’s leading premium mansions strengthens our omni-channel strategy to create a consistent brand experience,” the post says. Profuomo plans to further expand its market presence in Germany.
The brand already has several stores of its own in its home market and in Belgium, including in Amsterdam, Antwerp, Rotterdam and The Hague.
About Profuomo
The Dutch family business was founded in Rotterdam in 1934 by Heinz Michaelis and began as a tie manufacturer under the name “De Eerste Nederlandse Dassenfabriek”. Today the company is run by the third generation and focuses on the sustainable development of the brand portfolio based on its tailoring origins.
This article was written with the help of artificial intelligence.
