Michael Saylor remains steadfast on his course and sticks to two simple principles that guide his Bitcoin strategy – even in turbulent market phases.
• Michael Saylor sticks to his strategy despite Bitcoin crash
• Strategy’s Bitcoin inventory grows to over 700,000
• After the all-time high in October 2025, the Bitcoin price briefly fell by almost 50 percent
Michael Saylor, the founder of Strategy Inc. (formerly MicroStrategy), is sticking with his proven strategy despite the recent Bitcoin crash. While many investors become nervous during times of high volatility, Saylor signals confidence in long-term holding.
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Saylor’s Bitcoin plan in two steps
On February 3, 2026, Saylor shared his strategy for dealing with Bitcoin on X (formerly Twitter):
The Rules of Bitcoin
1. Buy Bitcoin
2. Don’t Sell the Bitcoin– Michael Saylor (@saylor) February 3, 2026
The entrepreneur outlines his approach to dealing with Bitcoin in two clear steps: Buy Bitcoin first, then hold it – a seemingly simple guide for investors who want to invest in the cryptocurrency for the long term.
More Bitcoin courses from Strategy
Despite the ongoing bear market, Strategy announced the purchase of 855 Bitcoin worth $75.3 million on February 2, 2026, the official SEC filing shows. With this purchase, the company’s total holdings increase to 713,502 Bitcoin – their total value now amounts to 54.26 billion US dollars.
Bitcoin price after all-time high
At the beginning of October 2025, the Bitcoin price temporarily climbed to $126,000, reaching new record levels. However, just a few months later, on February 5, 2026, the price briefly collapsed to around $63,500 – a drop of almost 50 percent, which once again highlighted the high volatility of the cryptocurrency.
Volatility as an opportunity
On the same day as his two-step guide was published, Saylor reiterated his belief in Bitcoin on A look at the beginnings of Bitcoin shows why: Those who invested early and held their holdings despite the strong price fluctuations were rewarded in the long term. The cryptocurrency has had an impressive price performance since its launch.
But as BTC-ECHO reports, it would be too short-sighted to say that early Bitcoin investors simply got in at the right time: high returns were always associated with high volatility and risk. Saylor described precisely these price fluctuations as the “gift” from Satoshi.
As the Bitcoin market fluctuates wildly, Michael Saylor continues to stick to his buy-and-hold strategy – an approach that reflects both risk and long-term confidence in the cryptocurrency.
Editorial team finanzen.net
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