The Swedish fashion chain Lager 157 is now expanding into the Netherlands.
The retailer will open its first physical store in The Hague at the end of March 2026. The company announced this in a press release. The expansion into the Netherlands is part of the long-term corporate strategy. This is aimed at organic growth in selected markets. There is a strong focus on scalability and encouraging repeat purchases.
Stefan Palm, Chief Executive Officer (CEO) and founder of Lager 157, emphasizes that the Netherlands is a market that logically fits the Scandinavian business model. Palm sees significant cultural similarities between Scandinavian and Dutch consumers. This supports the goal of establishing a sustainable presence in the country within three years. According to the press release, the brand also sees “room for a consistent, affordable basic fashion offering.”
Founded in Gällstad in 1999, the company’s growth is driven by complete control over the value chain and an efficient business model. The chain positions itself as an alternative to fast fashion. It focuses on high-quality, affordable basics with a long lifespan. After previous expansions to Norway, Finland, Denmark and Germany, the move into the Netherlands follows. This is in response to increasing demand across the brand’s e-commerce channels.
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